Senior Product Marketing Manager, Teamwork Collection Senior Product Marketing Manager, Teamwork Collection

About the Role

Key Responsibilities

• Craft messaging and positioning that resonates with target personas and differentiates the Teamwork Collection from competitors, with continuous refinement based on research, testing, and field insights.
• Drive research and understanding of executive-level buying decisions, and develop strategies to reach decision-makers at each stage of consideration.
• Develop compelling content (written, video, webinars, email, landing pages, etc.) tailored to each persona.
• Own campaign strategy and success across the funnel from awareness to conversion in partnership with customer lifecycle marketing teams.
• Build and enable sales and channel partners on the assets needed to appeal to non-technical department heads.

Requirements

• 5+ years of experience in product marketing, with a focus on collaboration products and enterprise audiences.
• Strong critical thinking, communication, and cross-functional influencing skills, with proficiency in presenting and storytelling.
• Proactive problem-solver with a bias for action and desire for end-to-end ownership.
• Experience building engaging content for enterprise audiences across channels, including demos, marketing videos, and webinars.
• Familiarity with campaign performance and funnel health metrics, and ability to leverage insights for strategic improvements.

Nice to Have

• Previous experience with bundled solutions and sales enablement.

Qualifications

• Educational background is not explicitly specified, but extensive experience in product marketing is required.

Benefits & Perks

• Up to 20 weeks in supplemental wage payment during the first year following birth, adoption/fostering, or parentage via surrogacy.
• A wide range of perks and benefits including health and wellbeing resources, paid volunteer days, and more.