Sr. Product Marketing Manager, Customer Retention

About the Role

Key Responsibilities

• Partner with Customer Success and Marketing to develop and execute marketing initiatives focused on increasing customer retention, reducing churn and improving product engagement across key customer segments
• Craft clear, benefit-driven messaging that reinforces the ongoing value of Core Email Protection to existing customers, tailored by persona, use case and lifecycle stage (e.g. onboarding, adoption and renewal)
• Create product-focused content such as onboarding guides, product update communications, best practice tutorials and renewal collateral
• Collaborate with Customer Success and Product to launch new features with programs, content and in-app experiences that drive meaningful usage and retention
• Work with Customer Success and Marketing teams to design and execute customer campaigns and communications that support onboarding, adoption and renewal journeys
• Gather insights from customer feedback, usage data and interviews to inform marketing strategies, improve messaging and identify retention risks
• Work with Customer Reference Marketing, Customer Success and Sales to identify and nurture advocates and build customer stories, case studies and testimonials that reinforce Proofpoint's value
• Partner with Finance, Customer Success and Product to monitor and report on KPIs such as churn rate, NPS, product usage and other engagement metrics

Requirements

• Strong ability to translate complex product capabilities into compelling, customer-centric messaging
• Strong understanding of email security challenges, including phishing, malware and BEC
• Demonstrated experience developing and executing retention or post-sale engagement strategies across onboarding, adoption and renewal customer lifecycle stages
• Excellent written, visual and verbal communication skills with the ability to create compelling, value-based content across a variety of customer stakeholders (e.g. CISOs, CIOs, Directors/Managers, practitioners)
• Exceptional cross-functional collaboration, stakeholder management skills and experience partnering with Customer Success, Product and Renewals Sales
• Analytical mindset with a bias toward action and getting things done
• Ability to work independently and adapt quickly
• 6+ years of product marketing, lifecycle marketing or customer marketing experience to enterprise IT or security, with at least 2 years in a senior-level or strategic role
• BS/BA required, preferably in business or technical concentration

Nice to Have

• Experience with cybersecurity or email security solutions
• Experience in a fast-paced, cloud environment
• Knowledge of data-driven marketing and analytics tools

Qualifications

• 6+ years of product marketing, lifecycle marketing or customer marketing experience to enterprise IT or security
• At least 2 years in a senior-level or strategic role
• BS/BA degree, preferably in business or technical field

Benefits & Perks

• Competitive compensation
• Comprehensive benefits
• Learning & Development programs including leadership and professional development workshops, stretch project assignments, and mentoring opportunities
• Flexible work environment with remote options, hybrid schedules, and flexible hours
• Annual wellness and community outreach days
• Recognition programs for contributions
• Global collaboration and networking opportunities
• Paid Wellbeing Days and Volunteer Days
• Work from Anywhere option