Digital Product Marketing Manager

Uworld

Dallas, TX

Full Time

Senior

2 days ago

Job Description

About the Role

The Digital Product Marketing Manager at UWorld, LLC is responsible for leading product marketing and digital marketing strategies for one or more verticals. The role focuses on strategic digital marketing efforts that drive awareness, highlight the benefits of educational tools, and convert leads into paying customers. The candidate should be data-driven, results-oriented, and capable of translating insights into actionable marketing strategies within a supportive and inclusive work environment.

Key Responsibilities

Oversee the production of effective email and digital marketing campaigns
Oversee SEO and SEM strategy for assigned verticals
Manage the strategy of social media content creation
Manage the forum marketing strategy
Create and regularly measure and report on marketing metrics
Own assigned pieces of the marketing plan
Recommend and edit necessary collateral to support product offerings
Enforce UWorld brand standards
Define an annual product marketing strategy
Serve as the embedded product marketing specialist for assigned verticals
Define and refine product differentiators and market positioning
Perform comprehensive, detailed market research on target markets
Define buyer personas, target markets, and media consumption habits
Outline buying cycles
Recommend product pricing
Report on industry trends and recommend actions to position UWorld ahead of competition

Requirements

Bachelor's degree in marketing, business, communications, or a related field (master's degree preferred)
7 years of experience in a similar role leading digital marketing strategy
Demonstrable digital marketing experience, including growth marketing, content marketing, and social media marketing strategy
Experience with SEO and SEM best practices
Strong experience with social media marketing and content creation
Experience with SEO industry programs such as Google Analytics, Google Search Console, SEM Rush (or similar)
Demonstrable digital marketing experience, especially email, SEO, and SEM
Exceptional market research and reporting skills
Ability to define and report metrics of success
Superior organizational and self-motivation skills
Familiarity with marketing automation tools and platforms
Excellent written, verbal, and interpersonal skills
Ability to work well within a team environment with competing priorities
Ability to react constructively to feedback and criticism

Nice to Have

Experience with content creation and social media marketing strategy
Experience with marketing automation tools and platforms

Qualifications

Bachelor's degree in marketing, business, communications, or a related field
Master's degree preferred
7 years of relevant experience

Benefits & Perks

Competitive pay based on experience
Paid time off for work-life balance
Benefits package including medical, vision, dental, life, and disability insurance
401(k) with 5% employer matching
On-site and virtual group fitness classes
Supportive work environment fostering growth, diversity, and inclusion

Working at Uworld

UWorld fosters a culture of growth, diversity, and inclusion. The company values talents, ideas, and experiences from a diverse workforce and is committed to equal employment opportunity and a drug-free workplace. They emphasize support and accommodation for employees with disabilities or special needs.

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