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Senior Vice President, Product Marketing Manager

BNY

New York, NY
Full Time
Executive
1 day ago

Job Description

About the Role

The Senior Vice President, Product Marketing Manager is responsible for developing and executing comprehensive product marketing strategies within the financial services sector. This role involves leading teams, influencing organizational stakeholders, and driving innovation to support business growth in markets platforms businesses, with a focus on product positioning, messaging, and go-to-market planning.

Key Responsibilities

  • Develop and execute comprehensive product marketing strategies, including product positioning, messaging, and go-to-market planning.
  • Drive marketing strategies that support business priorities to grow markets platforms businesses.
  • Set clear goals and quantify the commercial impact of marketing initiatives.
  • Inspire and motivate teams to deliver exceptional results in a fast-paced, dynamic environment.
  • Collaborate effectively across all levels of the organization to influence and implement marketing strategies.

Requirements

  • Bachelor's degree in marketing, business, communications, or related field; master's degree preferred.
  • 10+ years of experience in product marketing, particularly from Banks, Payments or FinTechs.
  • Proven ability in developing and executing comprehensive product marketing strategies.
  • Strong leadership skills with the ability to inspire and motivate teams.
  • Excellent communication, presentation, and interpersonal skills.
  • Deep understanding of marketing principles, customer insights, and emerging trends in product marketing within financial services.

Nice to Have

  • Candidates with a sound understanding of the payments ecosystem.
  • Knowledge of cash management, liquidity, and/or trade finance.
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Job Details

Posted AtSep 21, 2025
Job CategoryProduct Marketing
SalaryCompetitive salary
Job TypeFull Time
ExperienceExecutive

Job Skills

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About BNY

Website

bny.com

Company Size

10000+ employees

Location

New York, NY

Industry

Investment Banking and Securities Intermediation

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