Marketing Manager - Product
Centific Inc
Job Description
About the Role
Centific is a frontier AI data foundry that curates diverse, high-quality data, using our purpose-built technology platforms to empower the Magnificent Seven and our enterprise clients with safe, scalable AI deployment. Our team includes more than 150 PhDs and data scientists, along with more than 4,000 AI practitioners and engineers. We harness the power of an integrated solution ecosystem—comprising industry-leading partnerships and 1.8 million vertical domain experts in more than 230 markets—to create contextual, multilingual, pre-trained datasets; fine-tuned, industry-specific LLMs; and RAG pipelines supported by vector databases. Our zero-distance innovation solutions for GenAI can reduce GenAI costs by up to 80% and bring solutions to market 50% faster. Our mission is to bridge the gap between AI creators and industry leaders by bringing best practices in GenAI to unicorn innovators and enterprise customers, helping them unlock significant business value and stay at the forefront of technological advancement.
Key Responsibilities
- Partner with Product Managers to build marketing plans based on product roadmaps, feature releases, and customer insights.
- Own and drive the product go-to-market (GTM) strategy, from positioning and messaging to content creation and channel strategy.
- Create launch playbooks and manage product launches to drive awareness, adoption, and revenue.
- Develop product marketing strategies with a local-first mindset, ensuring regional and language-specific nuances are captured across messaging and campaigns.
- Collaborate with localization teams and regional stakeholders to adapt messaging, content, and experiences for different geographies.
- Drive internal awareness of localization impact on user adoption, experience, and brand perception.
- Translate complex AI and machine learning features into clear, customer-friendly benefits.
- Stay abreast of evolving trends in Generative AI, NLP, and LLMs to shape messaging, content, and value propositions.
- Work with Product and Sales Enablement teams to educate internal stakeholders on new AI-powered capabilities.
- Craft compelling product positioning and messaging that resonates with target audiences across verticals and regions.
- Produce customer-facing assets such as datasheets, presentations, web content, and demo scripts.
- Enable sales teams with tools, pitch decks, competitive intel, and battle cards tailored to regional needs.
- Conduct user research, competitive analysis, and win/loss interviews to influence positioning and roadmap.
- Monitor performance of campaigns and launches and iterate based on results and feedback.
Requirements
- 5+ years in Product Marketing, ideally in a B2B SaaS, AI, or tech company.
- Demonstrated experience in localization strategy, execution, and stakeholder alignment across global markets.
- Proven ability to collaborate effectively with Product, Engineering, Sales, and Regional Marketing teams.
- Strong writing and storytelling skills with ability to simplify complex concepts, especially around AI.
- Strategic thinker with a hands-on approach and bias for action.
Nice to Have
- Understanding of AI technologies, especially GenAI/LLMs/NLP, or the ability to learn quickly and translate technical capabilities into value-based messaging.
- Experience launching products across multi-lingual markets.
- Background in enterprise or platform products is a plus.
Benefits & Perks
- Opportunity to shape the marketing function in a growing AI-first company
- Exposure to cutting-edge product innovations and global product launches
- Collaborative work environment with a focus on learning and growth
- Competitive compensation and benefits
- Expected compensation - Up to 160K USD annually based on experience and skill
Working at Centific Inc
Centific is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, citizenship status, age, mental or physical disability, medical condition, sex (including pregnancy), gender identity or expression, sexual orientation, marital status, familial status, veteran status, or any other characteristic protected by applicable law. We consider qualified applicants regardless of criminal histories, consistent with legal requirements.
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About Centific Inc
Website
centific.com
Company Size
5001-10000 employees
Location
Redmond, WA
Industry
Software Publishers
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