Director of Membership Development and Strategic Communications

About the Role

Key Responsibilities

• Review and expand membership recruitment initiatives, assess effectiveness of existing programs, and identify areas for improvement and innovation.
• Research successful referral models and build a mindset of continuous referral sourcing within the membership.
• Coordinate and expand current membership referral initiatives, leveraging relationships with local realtors.
• Research new membership categories such as National, Young Professional, Legacy, and Honorary memberships, and assess their compatibility with the club's mission and vision.
• Develop a comprehensive orientation program including welcome packets, virtual or in-person orientation events, and introductions to club leadership and committees.
• Create personalized welcome experiences such as small-group dinners, welcome calls, mentorship, and community integration activities.
• Develop a marketing plan aligned with the club's mission, including defining the value proposition, multi-channel outreach, targeted messaging, and enhancing the brand story.
• Implement a CRM program for targeted outreach and follow-up.
• Advance the club's digital presence through website, social media, digital content, targeted advertising, and visual storytelling to elevate brand awareness and promote membership benefits.

Requirements

• Strong written and verbal communication skills.
• Ability to foster membership growth through strategic communications, targeted recruitment, and retention efforts.
• Excellent judgment, organizational skills, and a professional, personable, and positive demeanor.
• Savvy in social media and digital communication platforms.
• Ability to optimize website and newsletter editing and graphic design.
• Proficiency in Microsoft Office and Adobe Acrobat.
• Experience with Jonas software is preferable but not required.
• Ability to commute or relocate to Placida, FL, before starting work.

Nice to Have

• Experience with Jonas software.

Qualifications

• Experience in membership development, marketing, or related hospitality roles.
• Proficiency in digital platforms, website management, and graphic design tools.
• Ability to develop and implement strategic recruitment and marketing initiatives.

Benefits & Perks

• 401(k) matching
• Cell phone reimbursement
• Health insurance
• Health savings account