Director of Sales & Marketing - EC

About the Role

Key Responsibilities

• Direct and manage all group, transient, and catering/banquet sales activities to maximize revenue for the resort.
• Prepare, implement and compile data for the strategic sales plan, monthly report, annual goals, sales and marketing budget, forecasts and other reports as directed/required.
• Develop rates, group ceilings and deployment strategies through review of competitive data, demand analysis and mix management.
• Recruit, direct, manage, train and counsel sales staff. Oversee departmental matters as they relate to federal, state and local employment and civil rights laws.
• Actively participate in sales presentations, property tours and customer meetings. Conduct/attend daily business review meetings, weekly strategic sales meetings, management meetings and other meetings as required/ requested.
• Manage/direct all advertising, public relations and promotional activities.
• Achieve and exceed group budgeted room nights and revenue goals annually.
• Analyze and estimate total value of each piece of business and negotiate best situation for achieving optimum revenue for the hotel while ensuring excellent customer service.
• Develop and utilize the marketing plan to uncover new and potential business.
• Ensure accuracy for forecasting revenues with the most updated information.
• Assist Sales/Catering/Conference Services in obtaining necessary customer information and closing business, as requested.

Requirements

• Bachelor's Degree is required.
• Five to seven years of sales and marketing leadership in a similar sized luxury operation preferred.
• Must possess computer skills, including Microsoft Word, Excel and Delphi.
• Knowledge of computer accounting programs, math skills as well as budgetary analysis capabilities required.
• Extensive knowledge of sales and revenue management.
• Ability to assess/evaluate Associates' performance fairly.
• Ability to recruit, supervise, train and motivate multiple levels of managers.
• Knowledge of hotel and competitive market.
• Ability to analyze data and establish appropriate action plans.
• Must be able to sit at a desk for at least 5 hours per day. Walking and standing are required for the rest of the working day, including traveling to and from meetings.

Nice to Have

• Experience in luxury hotel operations.
• Familiarity with the local market and competitive landscape.

Qualifications

• Bachelor's Degree.

Benefits & Perks

• Salary range of $155,000 - $175,000.