Director, Partnerships and Partner MarketingNew

About the Role

Key Responsibilities

• Build: Formalize the elements of our Marketing Partner Program - marketing and creative assets, signup processes, financial terms, etc.
• Target: Create and refine a target list of potential Marketing partners
• Acquire: Create demand for and actively drive acquisition of new Marketing partners
• Grow: Jointly execute marketing programs with partners to accelerate new member trials, customers, and partner revenue share
• Nurture: Grow and expand Marketing partnerships
• Collaborate across Marketing, Sales, Business Development, Product Marketing, and Partner Success to create tailored, measurable partner marketing programs—from campaign design and enablement to execution and performance tracking
• Develop and execute the partner marketing strategy to drive revenue through associations, co-branded campaigns, strategic alliances, and distribution partners
• Design and launch integrated co-marketing programs (email, webinars, content, virtual events, digital advertising, newsletters) that generate qualified leads and conversions
• Create tailored campaigns that speak to each segment/vertical and partner's audience and align with Constant Contact's value proposition and brand
• Manage creative development, messaging, timelines, and campaign performance in collaboration with internal and partner marketing teams
• Develop toolkits, templates, and messaging frameworks to enable partners to market Constant Contact effectively
• Provide onboarding, training, and support to ensure consistent partner execution and alignment
• Lead ongoing communication and relationship management with top-tier partners and associations
• Plan and execute co-branded events, virtual workshops, podcasts, and content partnerships that engage joint audiences
• Build partner-branded assets and nurture programs for shared promotion across owned and paid channels
• Collaborate with Content and Brand teams to amplify partner stories and case studies
• Define KPIs and track performance across all partner marketing programs (leads, MQLs, CPL, revenue contribution, ROI)
• Use marketing automation and CRM tools to track partner-attributed funnel activity and optimize programs
• Regularly report impact to senior leadership and adjust strategy based on insights and market feedback
• Hire, mentor, and coach a team of partner marketers

Requirements

• 10+ years in B2B / SMB partnership development and marketing in partner, affiliate, channel, or ecosystem marketing roles— within SaaS or tech platforms
• Proven track record driving co-marketing and joint GTM programs that deliver revenue growth through indirect channels
• Strong experience working with industry associations, resellers, technology partners, or strategic alliances
• Exceptional relationship-building and communication skills—able to influence internal and external stakeholders
• Deep understanding of the SMB market and how to engage associations, local influencers, and niche vertical networks
• Familiarity with Salesforce CRM and marketing automation platforms
• Comfortable working in a fast-paced, cross-functional environment with competing priorities and a builder mindset

Nice to Have

• Experience in SaaS or technology platforms
• Experience with marketing automation tools

Qualifications

• Educational background is not explicitly specified but implied to be relevant to senior marketing and partnership roles

Benefits & Perks

• Health and welfare benefits including paid leave
• Salary range of $151,200 - $189,000 USD
• Potential for additional on-target commission pay or bonus