Director, Performance Marketing Engagement Lead

About the Role

Key Responsibilities

• Serve as a Performance Marketing expert and business lead, driving complex change from current to future state.
• Enable A-to-B shifts by implementing new capabilities, coaching teams, and partnering with L&SD on training content.
• Lead champion team, coaching and measuring successful adoption of changes.
• Lead change management initiatives with brand teams to ensure seamless transition to new strategies, practices, and processes.
• Actively engage with each brand to onboard them into Performance Marketing practices.
• Design and deliver comprehensive training on Performance Marketing topics tailored to brand team needs.
• Build strong partnerships with brand marketing to surface needs and opportunities.
• Document and report on the health of Performance Marketing engagement and escalate challenges.
• Lead or support special projects such as large-group presentations, trainings, and workshops.
• Identify and collaborate on revising or overhauling Performance Marketing operations processes.
• Work with cross-functional partners to identify capabilities/platforms to be delivered and leveraged across marketing.
• Partner with marketers and agencies to identify opportunities for optimizing marketing performance and developing measurement plans.
• Proactively identify opportunities to leverage advanced performance marketing capabilities for strategic growth.
• Conduct regular office hours to support brand teams on tools and methodologies.
• Establish forums or communities of practice for cross-brand knowledge sharing and best practice dissemination.
• Provide strategic feedback to inform the evolution of the enterprise performance marketing roadmap, tools, and training programs.
• Collaborate with leadership to ensure performance marketing initiatives align with broader franchise and business objectives.
• Advocate for standardized measurement frameworks, governance practices, and insight-sharing protocols.
• Evaluate external agency partners’ effectiveness in delivering performance marketing objectives.

Requirements

• Bachelor's degree.
• Minimum of 8 years of work experience, including at least 6 years in sales, marketing, market access, or customer insights, with two years in marketing.
• Experience owning tactics or pieces of marketing strategies, with ability to articulate business problems and develop content from strategy through execution.
• Demonstrated experience in contributing to brand strategy development and executing integrated marketing plans.
• Significant experience in performance marketing roles, utilizing data-driven insights to manage, measure, and optimize campaigns.
• Hands-on experience with marketing analytics platforms and business intelligence tools to analyze data and inform strategies.
• Proven ability to interpret complex data, identify trends, and generate actionable insights.
• Experience operating effectively in a data-driven marketing environment and fostering a culture of continuous learning.
• Strong project management, communication, and leadership skills.

Nice to Have

• MBA or related graduate degree.
• Experience in the managed care, pharmaceutical, or biotech industry.
• Experience creating marketing strategies that strengthen market positioning and drive high-value outcomes.
• Hands-on experience with advanced marketing measurement tools such as Marketing Mix Modeling (MMM).
• Proficiency with web analytics and customer experience tools (e.g., Content Square, Google Analytics, Adobe Analytics).
• Experience supporting incrementality testing initiatives.
• Deep experience applying performance marketing principles within pharmaceutical or biotech contexts.
• Strong change management skills, especially in adopting new analytics tools and data-driven processes.
• Experience working with media partners to optimize campaigns based on performance data.
• Ability to think with an enterprise mindset and thrive in transformational environments.

Qualifications

• Educational background with a Bachelor's degree.

Benefits & Perks

• Expected salary range of $187,100 - $347,500 based on experience and qualifications.
• Discretionary annual bonus based on individual and company performance.
• Comprehensive benefits package as detailed by the company.