Paid Media Marketing Manager with ABM

About the Role

Key Responsibilities

• Lead the strategy, execution and implementation of Account-Based Marketing paid media campaigns utilizing social media ad platforms (Facebook & LinkedIn), programmatic tools (Addaptive B2B, Demandbase) and ad serving and web analytics tools (Google Campaign Manager, Google Analytics).
• Perform hands-on setup of complex, multi-audience campaigns within digital advertising platforms, including creative uploads, company targeting list management and oversight, campaign tracking and tagging, creative testing and optimizations.
• Oversee all data aggregation within campaign dashboards.
• Partner with team on creative development, ensuring proper communication of specs and delivery of final assets.
• Collaborate with the Integrated Marketing team to develop full-funnel media strategies and campaigns.
• Partner with Marketing Insights US and Offshore teams to ensure data consistency and accuracy and prepare and deliver monthly campaign reports.
• Guide and mentor offshore marketing colleagues.
• Measure campaign success with performance metrics and present insights and recommendations to stakeholders in monthly meetings.
• Connect campaign to business goals, develop digital marketing analytics reports, and create optimization strategies.
• Leverage modern media strategies and ensure optimal allocation of media investment across channels and campaigns.
• Develop annual strategies for ABM campaigns that align with business growth needs and present to senior marketing leaders.
• Ensure strategies align with budgets and KPIs.
• Conduct research on market trends, brands, audiences, and techniques to drive engagement and conversions.
• Communicate industry best practices and be recognized as a paid media expert.

Requirements

• Minimum 5 years of hands-on specialized media buying experience with Facebook Ad Manager, LinkedIn Campaign Manager, Google Campaign Manager, Google Ads, Google Analytics, and data analytics tools.
• Experience within insurance or other financial service-marketing industries that use multiple sales channels to deliver B2B demand generation.
• Previous experience in the execution of complex, multi-audience Account Based Marketing advertising campaigns highly desired.
• Bachelor's degree (with a concentration in Marketing, Business Administration or Communications preferred) or equivalent experience.
• Proven experience in leading and creating media plans and strategies that deliver upon specific business goals.
• Knowledge of digital marketing tools including Accutics, Tableau, Funnel.io, Demandbase, Google Tag Manager.
• In-depth knowledge of working with large data sets, understanding of paid media KPIs, and tying marketing metrics to business goals.
• Experience with A/B testing to inform advertising creative and website optimizations.
• Strong understanding of marketing strategy and how to create and implement full-funnel advertising campaigns.
• Experience managing complex paid digital advertising campaigns and budgets.
• Strong attention to detail in managing and optimizing campaigns with numerous audience segments.
• Proven ability to work with multiple projects, clients, and internal teams on marketing campaigns and creative development.
• Experience with cross-channel metrics and reporting on paid, owned, and earned media channels.
• Strong collaborative skills and ability to work in a matrix organization.
• Strong analytic skills and decision-making ability.
• Highly organized, detail-oriented, and focused on exceeding expectations.

Nice to Have

• Experience with Accutics, Tableau, Funnel.io, Demandbase, Google Tag Manager.
• Experience in managing large data sets and understanding of paid media KPIs.
• Experience with A/B testing and full-funnel advertising strategies.

Qualifications

• Minimum 5 years of hands-on media buying experience.
• Bachelor's degree or equivalent experience.

Benefits & Perks

• Eligibility for Minimum Essential Coverage (MEC) medical plan.
• Dental, vision, and term life insurance.
• Discount prescription program, critical illness, accident, tele-behavioral health benefits.
• 401(k) plan.
• Sick leave where applicable by law.
• Paid holiday eligibility based on length and dates of service.
• Minimum Value PPO medical plan, Employee Stock Purchase Plan.