Manager, Paid Media

About the Role

Key Responsibilities

• Develop integrated media strategies for Brand Portfolio brands, utilizing digital, paid search, traditional, and emerging media tactics to meet marketing and company goals.
• Demonstrate ability to analyze digital media forecasting and generate recommendations based on findings.
• Lead team and agency partners in implementing, optimizing, and tracking results of all paid media strategies and plans.
• Assist in developing best practices for strategic media implementation and tactical execution across the Brand Portfolio.
• Manage media channel budgets for each brand to ensure spend aligns with budgets and forecasts.
• Collaborate with Brand Marketing, Creative, and eCommerce teams to support brand initiatives and maintain brand consistency.
• Partner with analytics, agency, and internal stakeholders to create media goals, benchmarks, and KPIs aligned with customer, brand, and business objectives.

Requirements

• Bachelor's degree in Marketing, Communications, Advertising, or a related field.
• 3-5 years of experience in digital, paid search, social media, traditional media planning, and/or buying.
• High proficiency in Excel; experience with analytics tools preferred.
• Strong analytical skills, particularly with Adobe Omniture, Google AdWords/Analytics, and Amazon AMS experience is a plus.
• Experience in media forecasting, planning, and execution.

Nice to Have

• Experience with Adobe Omniture, Google AdWords/Analytics, and Amazon AMS.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising or related field.
• 3-5 years experience in digital marketing and media planning/buying.

Benefits & Perks

• 30% associate discount across Famous Footwear and Caleres brands.
• Benefits starting day one, including 401(k), health benefits, and paid time off.
• Access to onsite gym, Starbucks, Grab and Go Market, and free parking in downtown Clayton, MO.