Programmatic Strategic Senior Analyst
Accenture
Job Description
About the Role
Accenture is a leading global professional services company that helps the world's leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services-creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world's leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships.
Key Responsibilities
- Execute and optimize programmatic campaigns, including formats such as video, display, and native.
- Ensure accurate and timely campaign set-up, including tag and creative implementation.
- Monitor campaign performance and make data-driven adjustments to achieve client goals.
- Provide proactive and innovative programmatic activation opportunities.
- Collaborate with the Programmatic Lead and other team members to support overall campaign strategy.
- Execute and oversee campaign implementation, management, reporting and insights.
- Provide detailed and accurate trafficking instructions to the Ops team to ensure seamless campaign execution.
- Support the Programmatic Lead in client communications and presentations as needed.
- Assist in troubleshooting and resolving any issues related to campaign delivery and performance.
Requirements
- Minimum 4 years of experience in digital marketing and marketing automation tools. Create and execute digital account strategies.
- Advanced knowledge in the most important DSP platforms, including UI navigation, optimization levers and reporting capabilities (e.g., DV360, Trade Desk, Stackadapt, Campaign Manager, Amazon).
- Bachelor's Degree/Technical Degree in Marketing or equivalent experience in digital advertising.
- Good English communication level C1 and above.
- Work in a data driven environment.
- Experience using Excel, PowerPoint and other Office products.
- Knowledge in Google Analytics, Adobe Analytics, JIRA, and SharePoint is a plus.
Nice to Have
- Knowledge in Google Analytics, Adobe Analytics, JIRA, and SharePoint.
Benefits & Perks
- Health and Life Insurance
- Accenture days, 3 additional vacation days
- On site doctor
- Birthday leave
- Internet reimbursement
Job Details
Job Skills
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About Accenture
Website
accenture.com
Company Size
10000+ employees
Location
San Jose, CA
Industry
Computer Systems Design and Related Services
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