Performance Marketing Manager

About the Role

Key Responsibilities

• Drive user acquisition and revenue growth through paid media channels.
• Own the strategy and execution of paid acquisition across multiple channels—Google Ads, Meta Ads, LinkedIn ads and emerging platforms—with the goal of driving scalable, profitable customer acquisition for Notion's self-serve offerings.
• Help drive alignment around audience targeting, messaging strategy, and campaign planning to ensure the right message reaches the right customer in the right channel.
• Partner closely with product marketing, operations, creative, strategy, engineering, lifecycle, and analytics teams to guide campaign strategy and execution.
• Bring operational rigor to the launch and scaling of campaigns, owning the systems that improve speed and effectiveness.
• Lower CAC, increase qualified leads, and drive ARR impact with key Paid Media Channels.
• Systematically uncover or design winning creative formulas and audience segments through rigorous testing.
• Craft robust creative briefs for future product launches and messaging shifts.
• Push Notion's acquisition engine into a self-optimizing, compounding growth loop.
• Partner with the Performance Marketing Lead to develop new marketing ideas and broaden skill-set.
• Collaborate with analytics leads to build dashboards, funnel reports, and cohort analyses to identify growth opportunities.
• Build relationships across the organization to garner resources and insights for scaled success.
• Regularly report on acquisition performance with actionable insights and strategic recommendations.
• Partner with Marketing Operations Lead to develop internal efficiencies and improve down-funnel conversion rates.

Requirements

• 3-5+ years of hands-on experience running and scaling paid performance campaigns at high-growth B2SMB SaaS or consumer tech companies.
• Expertise with Meta Ads, Google Search & YouTube, and LinkedIn Ads.
• Proven track record of managing $1M-$5M+ annual paid media budgets and achieving (beating) ROAS/CAC goals.
• Strong knowledge of attribution models, event-based tracking, and pixels/conversion APIs (GA4, Meta CAPI, Segment).
• Analytical mindset with proficiency in spreadsheets and behavioral analytics tools for analyzing campaign data and audience performance.
• Experience launching international, language-localized campaigns is a plus.
• Exceptional copywriting instincts and taste in performance creative that converts.
• Ability to thrive in a fast-paced startup environment—bias for action, no ego, full accountability.

Nice to Have

• Experience marketing AI products.
• Background in performance creative testing for video (UGC, talking-head, animated).
• Familiarity with CRO platforms and testing strategies.

Qualifications

• Educational background is not explicitly specified in the description.

Benefits & Perks

• Highly competitive cash compensation, equity, and benefits.
• Estimated base salary range for roles based in San Francisco is $140,000 - $165,000 per year.