Performance Creative Marketing Manager

About the Role

Key Responsibilities

• Lead the development of performance marketing strategies for marketing campaigns across all digital channels (paid social, search, affiliate, native, audio and direct mail). Generate quarterly and annual creative roadmaps and get alignment from senior marketing leaders.
• Support new product launches and key Go-To-Market initiatives by developing and executing creative assets to support campaigns across all paid channels in partnership with media planners and marketing strategists.
• Develop and manage the roadmap for all paid creative assets, ensuring advanced planning and alignment with company priorities, new messaging, and iterations of top-performing creative.
• Coordinate with leads from all paid channels to gather their creative needs and execute a rhythm of iterations of creative assets for always-on media campaigns.
• Lead weekly brainstorming session with key internal creative team members, agency partners and media strategists to develop an ongoing cadence of new creative messages and assets for testing.
• Partner with data analytics, channel leads, and Chime's web team, understand best practices and top converting pages for our paid campaigns. Iterate, develop new pages, and A/B test paid landing pages in coordination with key campaigns with the goal of driving efficient user enrollment and direct deposit.
• Partner with Compliance and Legal teams to ensure all assets follow regulatory guidelines. Track asset progress through the approval process and deliver final approved versions to channel leads for launch.
• Use media performance and marketing analytics to uncover what's resonating with audiences, identify creative optimization opportunities, and translate insights into new creative that drives better results across paid channels.
• Provide direction and support to internal teams and external agencies, ensuring creative assets meet performance goals and align with Chime's brand guidelines.
• Monitor campaign performance and deliver actionable insights to leadership on key metrics such as acquisition, retention, and lifetime value.

Requirements

• 5-6+ years of experience in performance marketing and creative strategy, ideally in digital channels and consumer technology.
• A strong blend of creative thinking and data-driven decision-making, with a track record of demonstrating how creative impacts campaign performance.
• Proven experience executing performance marketing campaigns (e.g., social, search, display, email), with deep platform and creative best practice knowledge.
• Passion for identifying trends in digital and paid media and generating bold new creative ideas.
• Strong project management skills with experience delivering a high volume of creative assets across multiple channels under tight timelines.
• Hands-on experience with Figma, JIRA, and/or Asana.
• Experience in FinTech and/or app-based consumer product environments is a plus.

Nice to Have

• Experience in FinTech and/or app-based consumer product environments.

Benefits & Perks

• Competitive salary based on experience
• Bonus and equity package
• In-office perks including backup child, elder, and/or pet care, and subsidized commuter benefit
• Medical, dental, vision, life, and disability benefits
• Generous vacation policy and company-wide paid days off
• Up to 24 weeks of paid parental leave for birthing parents and 12 weeks for non-birthing parents
• Access to Maven family planning tool with $15k lifetime reimbursement
• Annual wellness stipend
• Community support time off
• In-person and virtual events to connect with colleagues