Director, Performance Marketing Strategy and Advancement Lead

About the Role

Key Responsibilities

• Collaborate with brand marketing to identify opportunities to optimize impact and improve efficiency across performance marketing initiatives.
• Stay at the forefront of the performance marketing innovation landscape, identifying new analytical approaches and methodologies and sharing actionable insights with internal teams.
• Identify and implement performance marketing tool enhancements in partnership with functional partners to meet evolving marketing needs.
• Define business needs, prioritize features, and partner with Product Owners to shape roadmaps and support the development of impactful tools and capabilities.
• Review and validate products to ensure they align with strategic objectives and are ready for activation.
• Develop robust launch plans, playbooks, and support plans to guide a successful launch.
• Drive adoption of performance marketing products via training, coaching, and engagement of activation champions, as well as broader upskilling initiatives.
• Collaborate cross-functionally to ensure seamless integration of performance marketing strategies into end-to-end workflows across marketing functions, external agency partners, and channels.
• Lead process and product improvements to drive adoption and scale, partnering with executive leaders on change management and training strategies.
• Set and track KPIs to measure performance marketing efficiencies and effectiveness, using insights to iterate and optimize.
• Continuously explore and assess emerging performance marketing use cases to drive business impact, collaborating with technical teams to evaluate feasibility and integrate new capabilities.
• Lead initiatives impacting the broader marketing organization and contribute to outcomes across multiple therapeutic areas.
• Mobilize and lead flexible, cross-functional work teams leveraging domain expertise and performance marketing priorities.
• Operate autonomously with a bias toward action, aligned with enterprise marketing objectives and performance marketing goals.

Requirements

• Bachelor's degree
• Minimum of 8 years of work experience, including at least 6 years in sales, marketing, market access, or customer insights, with two years in marketing.
• Experience with ownership of tactics or pieces; ability to articulate business problems, identify solutions, and own content development from strategy through execution.
• Strong understanding of digital marketing and performance marketing trends, technologies, and best practices.
• Proven experience in leading cross-functional teams and managing large-scale performance marketing initiatives.
• Expertise with performance marketing measurement and optimization processes.
• Experience in change management, driving adoption of new analytics tools, data-driven processes, and performance-focused mindsets.
• Ability to influence technical and business leaders effectively.
• Deep understanding of pharma-specific digital marketing channels (email, social, web, display, OLV) and regulatory requirements.
• Strong organizational, communication, and attention to detail skills.
• Ability to think with an enterprise mindset and thrive in an ambiguous, transformational environment.
• Strong business acumen, presentation skills, and project management capabilities.

Nice to Have

• MBA or other related graduate-level degree
• Marketing experience in relevant industries such as managed care, pharmaceutical, or biotech.
• Experience creating marketing strategies that strengthen market positioning and drive high-value outcomes.
• Experience in digital marketing measurement and optimization.
• Familiarity with regulatory requirements for digital marketing in the pharmaceutical industry.

Qualifications

• Bachelor's degree
• At least 8 years of relevant work experience, including 6 in sales, marketing, or related fields, with 2 in marketing.

Benefits & Perks

• Expected salary range of $187,100 - $347,500 based on experience and qualifications.
• Discretionary annual bonus based on individual and company performance.
• Comprehensive benefits package as detailed by the company.