Director, Product Creative | GenAI Central Design & Content
Meta
Job Description
About the Role
We are looking for a Director, Product Creative to join the GenAI Central Design & Content team with a background in creative direction, motion, branding, design systems, and product design. You're a conceptual thinker who can bring your ideas to life in new and inspiring ways—you live at the bleeding edge. You have a strong point of view on design and it shows in your work. When you decide to make something, you see your vision from concept to launch without any hand-holding. You should have unwavering dedication to design excellence. And, you must be comfortable working in deep collaboration with various disciplines across the company, and bridging software and hardware. The GenAI Design & Content org is responsible for developing and maintaining the visual systems and in-product creative that establish the voice, tone, and visual craft of our GenAI Products (Meta AI) and integrations across Meta. Your scope will include typography, icons, product illustrations, product photography, and motion design across all Meta AI and applications of Meta AI across Meta. This team must successfully navigate and collaborate with a broad set of product design teams across the company, e.g., Instagram, Wearables, WhatsApp, etc., as well as partnering with agencies, studios, and independents around the world.
Key Responsibilities
- Lead and oversee the creative direction for product design, motion, branding, and visual systems across Meta AI products and integrations.
- Collaborate deeply with various disciplines across the company, including product teams and external partners, to ensure cohesive visual and creative execution.
- Translate concepts into high-quality designs from concept to launch, maintaining a focus on design excellence.
- Guide and coordinate the work of interdisciplinary designers and creatives to develop visual systems, icons, illustrations, and motion design assets.
- Shape and lead product development strategy related to visual and creative aspects.
Requirements
- 5+ years of industry experience in a people management role on a design team.
- 10+ years experience as a Creative Director at a creative agency or in-house team.
- Technical experience with implementing designs using HTML, CSS, JavaScript.
- Understanding of motion design frameworks (e.g., Lottie), 2D & 3D tools (e.g., Cinema 4D).
- Experience shaping and leading product development strategy.
- A portfolio of work demonstrating Interaction (UX) Design and Visual Systems Development across devices and platforms.
- 10+ years of experience as a member of a Product Design team.
- Experience in product design, photography, iconography, and illustration.
- Strong presentation, interpersonal, and communication skills.
- Experience communicating concepts to diverse stakeholders and incorporating feedback.
- Experience coordinating, directing, and guiding interdisciplinary designers and creatives.
Nice to Have
- Experience working with cross-disciplinary teams across large organizations.
- Familiarity with collaborating with agencies, studios, and independent creatives worldwide.
Job Details
Job Skills
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About Meta
Website
meta.com
Company Size
10000+ employees
Location
New York, NY
Industry
Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers
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