Director, US Pharma Consumer Marketing

About the Role

Key Responsibilities

• Lead U.S. Consumer Strategy & Execution by owning the end-to-end consumer marketing strategy for the dry eye prescription portfolio, ensuring alignment with brand objectives and market dynamics.
• Lead the annual planning process for assigned brand(s), including cross-functional collaboration and integration of consumer insights, competitive intelligence, and business priorities.
• Execute against the tactical plan for patient targets, ensuring seamless integration across touchpoints.
• Oversee the development and execution of brand media plans, advertising campaigns, and consumer marketing programs, partnering with agencies to deliver high-impact creative and media strategies.
• Monitor brand performance against targets and optimize programs based on KPIs, ROI, and evolving market conditions.
• Lead the development and execution of integrated channel plans, including digital, social, CRM, and in-office patient engagement.
• Drive insight development across business, category, and competitive trends, translating insights into actionable strategies and proactively adjusting plans to close performance gaps.
• Partner closely with internal teams including US Marketing, Global Marketing, and Market Research to ensure alignment and executional excellence.

Requirements

• Bachelor's Degree or equivalent years of directly related experience (or high school +18 yrs.; Assoc.+14 yrs.; M.S.+7 yrs.; PhD+6 yrs.)
• The ability to fluently read, write, understand, and communicate in English
• 10 Years of relevant experience
• 6 Years of demonstrated leadership

Nice to Have

• Bachelor's degree in Marketing, Business, or related field; MBA preferred
• 10+ years of marketing experience, preferably pharmaceutical, with at least 3 years in consumer marketing
• Experience in eye care or dry eye therapeutic area
• Proven success in leading brand strategy, media planning, and campaign execution
• Strong analytical skills and experience managing brand P&L
• Excellent leadership, communication, and cross-functional collaboration skills

Qualifications

• Bachelor's Degree or equivalent experience
• 10 Years of relevant experience
• 6 Years of demonstrated leadership

Benefits & Perks

• Flex time
• Relocation assistance
• Alcon provides a robust benefits package including health, life, retirement, flexible time off for exempt associates, and much more