Director VIP & Multicultural Mktg- Full Time, Casino Marketing (Harrahs SoCal)

About the Role

Key Responsibilities

• Develop and execute marketing strategies and programs to achieve key business objectives including revenue growth, guest experience, and team engagement.
• Lead management of Events and Promotions, Entertainment, VIP, Multicultural, and National Casino Marketing teams.
• Analyze competitive and financial information to develop plans with measurable results.
• Coordinate gaming marketing activities with operating departments.
• Develop and implement annual marketing plans and ensure their alignment with business goals.
• Partner with analytics team to forecast targets, analyze performance, and adjust strategies accordingly.
• Ensure event marketing collateral is accurate and aligned with event objectives.
• Establish guest activation strategies for on and off-site events.
• Design décor and experiences for off-site events in collaboration with PR, Sponsorships, and Community Relations.
• Monitor customer service scores and recommend improvements.
• Lead strategy creation for headliner and environmental entertainment, VIP, Multicultural, and National Casino Marketing revenue and profit growth.
• Create VIP guest service and experience objectives to maximize guest satisfaction and loyalty.
• Hire, manage, and develop staff for VIP Marketing teams.
• Develop personal relationships with premium players and manage staff to do the same.
• Work closely with hotel yield team to ensure proper VIP segmentation and hotel visitation.
• Delegate tasks based on employee capabilities and project requirements.
• Conduct individual meetings with employees to discuss career goals and skill development.

Requirements

• 5+ years of experience in marketing within the gaming industry.
• Experience assessing business needs and developing strategic solutions.
• Strong marketing track record with results-oriented experience.
• Experience leading and managing successful teams.
• Bachelor's degree in Marketing or related field; MBA preferred but not required.
• Ability to manage multiple projects and adapt to changing priorities.
• Excellent communication skills, including persuasive speaking.
• Ability to maneuver throughout the casino environment and operate office equipment.
• Manual dexterity for operating office tools.
• Ability to tolerate a smoke-filled environment for up to eight hours.
• Proficiency in English (reading, writing, speaking, understanding).
• Ability to respond to visual and aural cues.

Nice to Have

• MBA degree.

Qualifications

• Bachelor's degree in Marketing or related field.

Benefits & Perks

• Competitive salary range of $120K - $151K annually.
• Opportunities to work in a fun, creative, and innovative environment.
• Engagement in a dynamic team at the fourth largest resort property in San Diego County.