Director, Web Experience

About the Role

Key Responsibilities

• Spearheads large-scale projects including web redesigns and web integration efforts delivering on-budget, on-time results.
• Recommends and leads UX research including user interviews, usability testing, heatmap analysis, to understand prospective student needs and pain points.
• Manages a team of web professionals including developers and web specialists overseeing daily operations and upkeep of Saint Joseph's web properties.
• Maps and analyzes the complete digital enrollment journey, identifying friction points and optimization opportunities.
• Sets a seamless digital strategy across the web and the university's CRM system for prospective students.
• Leads and maintains detailed user journey maps guiding key audiences through the enrollment funnel.
• Collaborates with creative and content teams to create accessible, audience-specific web experiences and content strategies.
• Develops and executes a comprehensive SEO strategy supporting enrollment goals.
• Conducts keyword research and competitive analysis to identify content opportunities.
• Maintains and reports on web KPIs using tools like GA4 and Adobe Analytics.
• Manages a distributive model of web management across the campus community.

Requirements

• Bachelor's degree in user experience, web design, web development, or a similar marketing-related field.
• 10+ years of experience in web management with at least 5 years of managerial experience.
• Proven ability to lead a comprehensive web department for a complex organization.
• Track record of improving conversion rates and user engagement metrics on web.
• Proficiency in UX research methodologies including usability testing, card sorting, and user journey mapping.
• Advanced knowledge of web analytics platforms (Google Analytics 4, Adobe Analytics) and conversion tracking.
• Ability to translate business objectives into actionable web strategies.
• Strong analytical skills with experience in data-driven decision making.
• Deep understanding of SEO best practices, keyword research tools, and search console platforms.
• Knowledge of WCAG, ADA standards, GDPR, and web content best practices.
• Experience working closely with IT and internal stakeholder groups.
• Proficiency in HTML, CSS, and content management systems like Drupal and WordPress.

Nice to Have

• Master's degree in a web or marketing related field.
• Understanding of higher education enrollment processes and sales funnel optimization.
• Familiarity with marketing automation platforms and CRM systems, especially Slate.
• Experience managing vendor relationships and contracts.

Qualifications

• Bachelor's degree in a relevant field.
• 10+ years of web management experience.
• At least 5 years of managerial experience.

Benefits & Perks

• Estimated pay range of $102,400 to $127,500 annually.
• Flexible availability for weekly off-hours and some weekends.
• Participation in university benefits and perks as outlined in the pay and benefits overview.