Email Marketing Specialist

About the Role

Key Responsibilities

• Develop and execute lifecycle email campaigns, ensuring optimal delivery, mobile responsiveness, and accessibility.
• Design and implement segmentation strategies, suppression lists, and deployment schedules to target specific audiences effectively.
• Monitor and maintain email list health, including domain authentication and compliance with industry standards.
• Conduct thorough quality assurance checks to ensure accuracy and functionality across email campaigns.
• Manage templates, integrations, and platform configurations within Salesforce Marketing Cloud.
• Collaborate with internal teams to align email marketing efforts with broader organizational goals.
• Analyze campaign performance metrics and provide actionable insights to improve future strategies.
• Stay updated on email marketing trends and best practices to enhance campaign effectiveness.
• Troubleshoot and resolve technical issues related to email platform functionality.

Requirements

• Bachelor's degree in business, communications, marketing, IT, or a related field.
• Proven experience in email marketing, including campaign development and execution.
• Proficiency in Salesforce Marketing Cloud and other email marketing platforms.
• Strong multitasking skills and attention to detail, with a focus on design and user experience.
• Excellent communication skills, with the ability to work collaboratively across diverse teams.
• Solid understanding of compliance standards and domain authentication processes.
• Analytical mindset with the ability to interpret performance data and optimize strategies.
• Adaptability to change and commitment to delivering high-quality results.

Qualifications

• Bachelor's degree in business, communications, marketing, IT, or a related field.

Benefits & Perks

• Medical, vision, dental, and life and disability insurance.
• Eligibility to enroll in the company 401(k) plan.