Fall 2026 Co-op Digital Marketing CRM

Keurig Dr Pepper

Burlington, VT

Full Time

Intern

58k-58k

3 days ago

Job Description

About the Role

As a Fall 2026 Co-op - Digital Marketing CRM in Burlington, MA at Keurig Dr Pepper (KDP), you will join the Keurig.com consumer relationship management team for a Co-op that gives hands-on experience with a best-in-class CRM system. Apprentice under the Manager of CRM sending campaigns that drive results and build relationships. The program runs from July 13 to December 11, 2026, offering full-time, hybrid work with in-office days Tuesday through Thursday. You will support the execution and optimization of CRM initiatives for Keurig.com, gaining experience in a fast-paced, cross-functional team environment, with mentorship, professional development, and project presentation opportunities.

Key Responsibilities

Executing the promotional CRM calendar, including building, testing, and scheduling promotional emails.
Briefing the creative team on requirements for digital asset creation.
Conducting A/B testing for promotional emails, including subject line and preheader variations.
Assisting with reporting on multi-channel campaign performance.
Supporting CRM strategy development through miscellaneous analytical projects.
Managing ad hoc email sends as needed.

Requirements

Must be an undergraduate currently enrolled in a full-time academic program from an accredited college or university, majoring in Business, Marketing, Communications, Information Systems or another related field.
Available to work 40 hours per week (Monday-Friday, 8am-5pm).
Excellent organizational skills and attention to detail with the ability to manage multiple projects, prioritize requests, and meet deadlines.
Strong communication skills including listening, written, and verbal abilities.
Ability to work cross-functionally, be independently driven, and a self-starter.
Strong skills in Microsoft Excel, PowerPoint, and Data Analytics.
Experience with CRM systems like Salesforce Marketing Cloud highly desired, as well as familiarity with HTML.

Nice to Have

Experience with CRM systems like Salesforce Marketing Cloud.
Familiarity with HTML.

Qualifications

Current enrollment as an undergraduate student in a full-time academic program.

Benefits & Perks

Total Rewards: $28.00/hour, paid bi-weekly.
$5,000 Sign-on Bonus, paid within first 30 days of employment.
Mentor support for professional development.
Participation in meet & greets and lunch & learns with KDP executives and leaders.
Professional development training such as networking, skills development, and presenting.
Opportunity to complete and present a project to senior leaders.

Working at Keurig Dr Pepper

Keurig Dr Pepper (NASDAQ: KDP) is a leading beverage company in North America with a portfolio of over 125 brands and extensive distribution capabilities. The company operates with a differentiated business model and world-class brand portfolio, driven by a talented and engaged team that values its core principles. KDP fosters a culture of innovation, growth, and employee development, aiming to be an employer of choice that empowers its approximately 29,000 employees to grow and feel valued. The company emphasizes diversity, inclusion, and providing benefits that support health, wellness, and professional growth.

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