Senior Manager, Marketing Email - Walmart Data Ventures

About the Role

Key Responsibilities

• Develop a holistic email marketing plan to manage the right frequency, schedule, and context mix to achieve our goals and increase the engagement of our prospect and customer base.
• Collaborate with company partners to support enterprise, branding, important seasonal campaigns, categories and business initiatives.
• Improve email automation and CRM practices, driving cross-team collaboration to enhance content strategies and customer segmentation.
• Partner with data science, RevOps, and platform teams to analyze customer behavior and identify relevant insights for email marketing.
• Establish, track, and report on goals for email campaigns, sharing recommendations with partners and leadership.
• Design and implement marketing experiments to test messaging, content, and segmentation, building a Best Practices Playbook.
• Work with Product Marketing Management and creative teams to launch on-brand, impactful campaigns using internal and external tools.
• Manage an integrated digital campaign calendar across email, web, and LinkedIn.
• Ensure compliance regulations and deliverability best practices for all audiences.
• Stay current on industry trends and best practices, providing strategic input on email marketing direction.
• Evaluate and improve the effectiveness of email programs, incorporating feedback and supporting continuous improvement.

Requirements

• Bachelor's degree in marketing, business, retail operations, or related field.
• 4+ years of experience in email marketing, corporate communications, or public relations.
• Expertise in email automation platforms (e.g., Marketo, Braze, Salesforce) and hands-on experience managing email automation workflows.
• Knowledge of email compliance regulations and deliverability best practices.
• Experience improving email list management and audience segmentation strategies, using advanced data analysis.
• Experience conducting research, analyzing data, developing insights, and communicating recommendations to measure email performance.
• Customer-centric approach, always looking to understand and enhance the user experience.
• Experience working in B2B startup or high-growth environments.
• Campaign management skills demonstrating the ability to plan, craft, execute, and manage marketing emails end to end.
• Project management skills to manage multiple campaigns and calendars simultaneously.

Nice to Have

• Experience with internal and external tools for campaign execution.
• Knowledge of industry trends and best practices in email marketing.

Qualifications

• Bachelor's degree in marketing, business, retail operations, or related field.
• 4+ years of relevant experience in email marketing or related fields.

Benefits & Perks

• Competitive pay plus performance-based bonus awards.
• Health benefits including medical, vision, and dental coverage.
• Financial benefits such as 401(k), stock purchase, and company-paid life insurance.
• Paid time off including PTO, sick leave, parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits including short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement.
• PTO and PPTO for vacation, sick leave, holidays, or other purposes.
• Live Better U education benefit program covering tuition, books, and fees.