Email Marketing Speacialist - Marketing Operations & Analytics

Gannett

McLean, VA

Full Time

Mid Level

4 days ago

Job Description

About the Role

Ventures Endurance, a division of Gannett/USA Today Network, is looking to hire an Email Marketing Specialist to take the lead with the email marketing strategies of close to 40 live and virtual endurance events. Your main duties include producing email marketing campaigns end-to-end, managing email calendars, and collaborating with cross-functional teams to create engaging content. We're looking for proven experience creating emails, building journeys, and reporting results. This person will be joining a full marketing team in a quickly growing company. We work hard but we have a lot of fun along the way! Ventures Endurance Mission: Produce world-class, community-centric events that inspire, empower, and celebrate every participant. Ventures Endurance Core Values: 1. Communicate Collaboratively 2. Act with Authenticity 3. Embrace Inclusivity 4. Celebrate Achievements 5. Exceed Expectations 6. Nurture Passion 7. Live with a Growth Mindset

Key Responsibilities

Design and build marketing emails in Salesforce Marketing Cloud.
Create and collaborate on email calendars for every event in your portion of the portfolio.
Work with the marketing team to brainstorm and produce marketing campaigns.
Utilize dynamic content and templates to scale emails across many markets/races.
Analyze campaign performance and suggest improvements.
Ensure emails follow industry policies and best practices.

Requirements

Must have experience in Salesforce Marketing Cloud Content Builder - SFMC certifications preferred.
Hands-on experience with AMPscript and SQL is preferred.
Proficiency in other areas of SFMC desired (Automation Studio, Journey Builder, etc.).
Ability to report on metrics and alter plans where needed.
Strong project management skills.
Ensure design and layouts of emails are optimized, user and mobile-friendly.
Knowledge of email industry standards and best practices.
An ability to work under tight deadlines.
Experience working remotely.
2+ years of email marketing work experience.
Degree in Marketing or a relevant field preferred.

Nice to Have

SFMC certifications.
Experience with AMPscript and SQL.

Working at Gannett

Ventures Endurance is a growth-oriented organization with successful team members possessing a strong work ethic and the ability to work individually and as a team. Solutions-oriented individuals with a hands-on approach to identifying inefficiencies and cost saving opportunities, while maintaining a quality workplace environment and product. The flexible and cooperative environment lends itself to a tight-knit community of employees working together to achieve success.

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