Email Marketing Strategist

About the Role

Key Responsibilities

• Oversee email account setup during onboarding and ensure all retention tools (Klaviyo, acquisition tools, review platforms, loyalty programs) are properly integrated.
• Manage pop-up forms, audience segmentation, copywriting, flow creation, and campaign launches.
• Develop lifecycle targeting strategies informed by predictive analytics and client goals.
• Draft creative briefs, partner with designers to bring campaigns to life, and ensure flawless execution through proofreading and QA.
• Own marketing calendars informed by client goals, past performance, and competitor analysis.
• Pull and analyze KPI reports, share actionable insights, benchmark performance, and run ongoing tests to maximize results.
• Act as a strategic extension of client teams—understanding their goals, managing calendars, conducting competitive research, and presenting insights via email and Zoom calls to build clear growth roadmaps.
• Keep campaigns on track by meeting key milestones, maintaining momentum, and aligning execution with strategic objectives.

Requirements

• Experience: 2+ years in email marketing for e-commerce (agency experience preferred); proven track record of independently managing client accounts.
• Platform Expertise: Proficiency in Klaviyo and strong understanding of ESPs, email design, and deliverability best practices.
• Strategy & Execution: Demonstrated ability to create, implement, and optimize complex email programs aligned with client goals; hands-on A/B testing and analysis experience.
• Project Management: Strong organizational skills with the ability to prioritize, meet deadlines, and drive momentum across multiple projects.
• Analytical & Creative Thinking: Ability to use data, benchmarks, and competitive insights to make strategic decisions while thinking creatively.
• Communication: Excellent verbal, written, and interpersonal skills, with confidence in presenting insights to clients.
• Attention to Detail: High accuracy in execution and reporting with minimal supervision.
• Adaptability: Positive, solutions-oriented attitude with the ability to thrive in fast-changing, high-pressure environments.
• Problem-Solving: Resourceful and proactive in resolving challenges; comfortable working through ambiguity and escalating when needed.
• Education: Bachelor's Degree in Marketing, Business Development, Economics, or a related field.

Nice to Have

• Experience with email automation and SMS marketing.
• Knowledge of e-commerce industry trends, especially in fashion, jewelry, and beauty sectors.

Qualifications

• Bachelor's Degree in Marketing, Business Development, Economics, or a related field.

Benefits & Perks

• Competitive salary of $70,000 - $75,000 per year.
• Health insurance.
• Paid time off.
• On-the-job training.
• Supportive, growth-oriented, and inclusive culture.
• Opportunities to work with high-end brands and clients.
• 401(k) plan.