Staff CRM Marketing and Strategy Lead

About the Role

Key Responsibilities

• Own the management of the TurboTax email program dedicated to driving transactions in product during tax season, delivering flawless execution on a complex program on one of the largest installed bases in the US, and spearheading innovation around personalization.
• Lead the effort to deliver superlative campaigns to customers, ensuring compelling story-telling, relevant content and best-in-class creative are present throughout our communications.
• Deliver on the vision to implement truly 1:1 campaigns to our various customer base through personalized messaging, offers, content and more.
• Help define channel contact strategy, maintaining calendars and defining governance protocols.
• Articulate complex campaign requirements, closely partnering with CRM data and operations teams to ensure their proper implementation.
• Understand the technical side of email operations from how customer data attributes flow from data systems into the ESPs for campaign retrieval to ESP set up and implementation to dynamic content execution.
• Partner with Strategy partners to help devise, implement and measure complex test plans.
• Report on channel performance, partnering with Analytics as needed, and share actionable insights at different levels of the organization.

Requirements

• 6-10 years experience managing an elaborate email marketing program for a Fortune 500 company.
• Impeccable knowledge of email marketing best practices, especially around creative and story-telling.
• Passion for creative, copy and campaign development and deep-bench experience working with creative teams.
• Keen understanding of the data undergirding CRM programs and enabling campaign orchestration and personalization.
• Superior organizational, project management and communication skills.
• Experience with Enterprise-level marketing cloud solutions and CRM tech stack.
• Strong analytical and data manipulation skills that result in meaningful insights and drive performance.

Nice to Have

• Experience working with marketing cloud solutions and CRM technology stacks.
• Experience managing cross-functional teams in a fast-paced environment.
• Knowledge of data flow from data systems into ESPs and dynamic content execution.

Qualifications

• Experience managing large-scale email marketing programs for Fortune 500 companies.

Benefits & Perks

• Competitive compensation package with a strong pay for performance rewards approach.
• Base pay range in Southern California: $150,500-203,500; Bay Area: $158,000-213,500.
• Eligibility for cash bonus, equity rewards, and benefits.