EMAIL STRATEGIST

About the Role

Key Responsibilities

• Own the planning, content coordination, and execution of the weekly corporate email newsletter, personalized by audience segments.
• Manage and support email and SMS communications for advocacy programs, ensuring they are compelling, compliant, and effective.
• Develop and implement strategies to grow subscriber lists through organic and paid acquisition campaigns.
• Monitor and improve list health, deliverability, and overall email hygiene using best practices and data insights.
• Track performance, run A/B tests, and provide insights to continuously optimize message effectiveness.
• Partner with content creators, designers, and digital teams to ensure alignment with brand and communication goals.
• Stay updated on industry trends and serve as the email marketing subject matter expert within communications.

Requirements

• Bachelor's degree in marketing, advertising or a related field.
• 5+ years of experience in email marketing.
• Proficiency with email marketing platforms, including Marketo.
• Strong understanding of segmentation, personalization, deliverability, and compliance.
• Experience with SMS platforms and advocacy communications a plus.
• Familiarity with paid acquisition channels and experience in delivering quality list growth.
• Data-driven mindset with the ability to build audience segmentation, interpret performance metrics and optimize campaigns accordingly.
• Collaborative, organized, and capable of managing multiple projects on deadline.
• Proactiveness, agility, teamwork, and creativity as key attributes.

Nice to Have

• Experience with SMS platforms and advocacy communications.

Qualifications

• Bachelor's degree in marketing, advertising or a related field.
• 5+ years of experience in email marketing.

Benefits & Perks

• Medical, prescription, dental, vision, AD&D, and life insurance offerings.
• Short-term disability.
• 401K plan.
• Relocation package.
• Great benefits package.