Email Marketing Manager

Advertisemint.Com

Riverside, CA

Full Time

Mid Level

69k-69k

4 days ago

Job Description

About the Role

We are seeking a skilled and results-driven Email Marketing Manager to oversee digital communication campaigns. The ideal candidate is strategic, data-focused, and experienced in building impactful email, SMS, and messenger campaigns that drive recruitment, engagement, and enrollment outcomes. This role is for an AdvertiseMint client based in Riverside, CA, and involves managing campaigns within e-commerce and educational organizations to improve engagement and conversion rates.

Key Responsibilities

Lead the strategy, execution, and optimization of email marketing campaigns throughout the prospective customer/student journey.
Build and manage automated campaigns based on deadlines, calendar events, and audience behaviors using platforms like MailChimp, ActiveCampaign, or similar tools.
Develop and manage SMS and messenger-based campaigns using platforms like Twilio, ManyChat, Facebook Messenger, Instagram, and WhatsApp.
Collaborate with creative teams to produce branded, purpose-driven content that educates, engages, and drives prospective customers/students to take action.
Monitor and analyze campaign performance using Google Analytics, CRMs, segmentation tools, and reporting dashboards to continuously improve engagement and conversion rates.
Create reports and dashboards to support strategic marketing decisions.
Continuously test workflows, messaging, and segmentation strategies to maximize ROI.

Requirements

Minimum 3 years' experience in email marketing within ecommerce, lead generation, or educational organizations.
Proficiency in CRMs, automation tools, and list hygiene practices.
Experience integrating AI tools into campaigns for personalization and targeting.
Hands-on experience with SMS marketing and conversational automation.
Proven success managing high-volume campaigns (100,000+ list size or 1M+ emails annually).
Strong analytical skills and the ability to translate data into actionable insights.
Excellent copywriting, editing, and communication skills.

Nice to Have

Experience in education, student recruitment, or enrollment marketing.
Familiarity with admissions cycles, enrollment funnels, and calendar-based automation.
Knowledge of audience behavior and journey mapping.

Qualifications

Experience in email marketing within ecommerce, lead generation, or educational organizations
Proficiency in CRMs and automation tools
Experience with AI tools for personalization
Hands-on experience with SMS marketing and conversational automation
Proven success managing high-volume campaigns

Benefits & Perks

Salary starting at $68,640+ annually (commensurate with experience)
Comprehensive health coverage
Tuition assistance programs
10 paid holidays
Additional benefits including FSA, pet insurance, legal services, identity protection, and more

Apply Now