FLEX Senior Director, Marketing Intelligence

Marriott International

Bethesda, MD

Temporary

Director

142k-142k

about 2 months ago

Job Description

About the Role

The Senior Director, Marketing Intelligence is responsible for developing and executing analytics to drive business and customer value within Marriott's Strategy, Business Intelligence & Data - Topline Intelligence team. This role involves strategic leadership, hands-on project development, and team guidance, focusing on areas such as marketing mix optimization, personalization measurement, omnichannel lifecycle analytics, and website merchandising analytics. The position is a temporary role based in the Washington area, with hybrid work options and comprehensive benefits.

Key Responsibilities

Align with Global Marketing priorities
Lead analytics projects with internal and external teams
Develop measurement models (e.g., attribution, media mix)
Promote testing and optimization culture
Translate business questions into analytics
Build scalable infrastructure for marketing analytics
Collaborate across analytics, CRM, IT, and data teams

Requirements

Bachelor's or advanced degree in a quantitative field (e.g., statistics, engineering, mathematics)
8+ years in analytics, marketing strategy, or consulting
Strong communication and analytical skills
Experience with SQL, R, Python, Tableau, Git, Jira, MS Office (PowerPoint, Word, Excel)
Team leadership experience

Nice to Have

MBA or advanced degree in related fields
Experience with data mining and visualization
Digital marketing, attribution, CRM experience
Marketing mix models, customer segmentation
Martech and privacy (e.g., cookie tracking, clean rooms)
Experience presenting to senior executives
Mentoring analytics teams
Experience in B2C environments and A/B testing
Platforms like Google, Facebook, Adobe Campaign, GA 360

Qualifications

Experience with analytics tools and platforms
Leadership and team management skills
Strong communication skills

Benefits & Perks

Pay range of $68.07 to $109.38 per hour
Paid time off accrual and holidays
Comprehensive health benefits including medical, dental, vision
Flexible spending accounts, life and disability insurance
Adoption expense reimbursements, paid parental leave
401(k) plan, stock purchase plan
Discounts at Marriott properties
Commuter benefits, employee assistance plan, childcare discounts
Hybrid work environment with options for remote work

Working at Marriott International

Marriott International values diversity, inclusion, and a culture of belonging. The company fosters an environment where unique backgrounds are valued and celebrated. It emphasizes continuous learning, strategic thinking, and a global mindset, encouraging associates to do their best work and grow within a supportive, inclusive environment.

Apply Now