Founding Growth Marketer

Blueprint-

New York, NY

Full Time

Mid Level

125k-200k

7 days ago

Job Description

About the Role

The Founding Growth Marketer will play a key role in accelerating adoption of RWA.xyz's platform, which is the leading data platform for tokenized assets serving institutional clients. The company is at the forefront of blockchain infrastructure for capital markets, backed by top investors and serving major financial institutions. The role involves driving product-led growth strategies to establish the platform as the primary source for market intelligence in the digital assets space.

Key Responsibilities

Building our content engine to capture demand from institutional teams researching tokenized assets
Identifying and optimizing key activation moments that convert visitors into engaged users
Creating scalable systems for user-generated distribution through product features and incentives
Developing acquisition channels that reach decision-makers at financial institutions
Designing experiments to increase platform stickiness and daily active usage
Establishing attribution and measurement frameworks to understand what drives sustainable growth
Partnering with product and engineering to embed growth mechanics into core workflows
Orchestrating marketplace dynamics to ensure supply (data contributors) and demand (institutional users) grow in harmony

Requirements

3-5 years in B2B growth marketing, product marketing, or growth product roles, ideally at fintech or data companies
Proven success establishing a new growth channel from the ground up, ideally content/SEO
Strong product sense and ability to identify growth opportunities within product flows
Experience with marketplace or platform businesses where network effects drive growth
Obsession with storytelling and branding
Data-driven mindset, skilled in SQL, with experience using common product analytics tools
Ability to work autonomously, driving multiple projects to success
Builder mentality - you've taken ideas from 0 to 1 and thrive in early-stage environments

Nice to Have

Experience working in fintech or data companies
Experience with marketplace or platform businesses
Strong storytelling and branding skills

Qualifications

Mid-level experience (3+ years) in relevant marketing roles

Benefits & Perks

$125k-175k salary
0.5%-1% equity, depending on experience
Hybrid work environment in NYC

Working at Blueprint-

Our team comes from the best companies in Silicon Valley and Wall Street, with backing from top investors across traditional finance and crypto. We value innovation, autonomy, and a builder mentality, thriving in early-stage environments to create impactful growth strategies.

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