Full Stack Marketer

About the Role

Key Responsibilities

• Develop and execute comprehensive marketing strategies that align with company goals and target audience of people exploring careers.
• Conduct market research and competitive analysis to identify opportunities and industry trends.
• Set clear marketing KPIs and create actionable plans to achieve them.
• Oversee content across multiple channels including blog posts, guides, and social media content, ensuring SEO optimization.
• Collaborate with design to produce engaging visuals or videos for campaigns.
• Manage multi-channel digital campaigns including email marketing, social media, and paid advertising.
• Assist in overseeing SEO/SEM and PPC campaigns on platforms like Google Ads and LinkedIn, optimizing keywords and ad spend.
• Schedule and monitor social media posts, engage with followers and industry influencers.
• Build targeted email campaigns and drip sequences to nurture leads and re-engage users.
• Segment user base for personalized messaging and utilize marketing automation tools.
• Track campaign performance using analytics tools, prepare reports, and use insights to optimize campaigns.
• Maintain a consistent brand voice and visual identity, monitor brand reputation online.
• Work closely with product, partnerships, and implementation teams to align marketing efforts and gather user feedback.
• Lead marketing projects end-to-end and mentor junior team members.
• Act as marketing lead in cross-department projects, ensuring goals are met.

Requirements

• Five (5) years of experience in marketing roles such as digital marketing or growth marketing.
• Strong portfolio demonstrating creative expertise and innovation.
• Ability to plan and execute marketing campaigns across multiple channels.
• Proficiency with marketing tools like Google Analytics, Heap, n8n.io, major ad platforms, SEO tools, email automation platforms (e.g., MailChimp), and social media management tools.
• Basic knowledge of HTML/CSS, JavaScript, and Wordpress CMS for landing page edits.
• Comfortable interpreting metrics and pivoting strategies based on analytics.
• Excellent written and verbal communication skills.
• Creative problem-solving attitude and highly organized with the ability to manage multiple projects.
• Willingness to embrace new technologies and solutions.
• Ability to work independently in a fast-paced, startup environment.

Nice to Have

• Startup experience or previous remote work experience.
• Experience with cohort analysis, funnel optimization, or A/B testing.
• Familiarity with the career development, job search, edtech, HR tech, or career services industry.
• Strong knowledge in Marketing, Business, Communications, or related fields.

Qualifications

• No specific formal degree required, but strong knowledge in Marketing, Business, or Communications is preferred.

Benefits & Perks

• Salary range approximately $57,519.75 to $120,000, based on experience and qualifications.
• Potential eligibility for bonuses.
• Robust benefits package including health benefits, retirement contributions, and paid time off.
• Flexible, remote work environment.