Full Stack Marketer

About the Role

Key Responsibilities

• Develop and execute comprehensive marketing strategies that align with company goals and target audience of people exploring careers.
• Conduct market research and competitive analysis to identify opportunities and industry trends.
• Set clear marketing KPIs (e.g., lead generation, conversion rates) and create actionable plans to achieve them.
• Oversee content across multiple channels including blog posts, guides, and social media content, ensuring SEO optimization.
• Collaborate with design to produce engaging visuals or videos for campaigns.
• Oversee multi-channel digital campaigns including email marketing, social media, and paid advertising.
• Assist in overseeing SEO/SEM and PPC campaigns on platforms like Google Ads and LinkedIn; optimize keywords and ad spend.
• Schedule and monitor social media posts on platforms such as LinkedIn and Twitter; engage with followers and industry influencers.
• Build targeted email campaigns and drip sequences to nurture leads and re-engage users.
• Segment user base for personalized messaging and utilize marketing automation tools to streamline outreach.
• Track campaign performance using tools like Google Analytics, social media insights, and CRM data.
• Prepare regular reports on key metrics and use data insights to optimize campaigns and improve conversion rates.
• Maintain a consistent brand voice and visual identity across all marketing materials.
• Monitor brand reputation online and engage positively with the community.
• Work closely with the Product team to align marketing campaigns with product launches and features.
• Coordinate with Partnerships and Implementations teams to produce enablement materials and gather user feedback.
• Lead marketing projects end-to-end and mentor junior marketing team members.
• Act as the marketing lead in cross-department projects, ensuring goals are met and stakeholders are informed.

Requirements

• Five (5) years in marketing roles such as digital marketing, growth marketing, or similar.
• Portfolio demonstrating creative expertise and innovation, with a strong design background preferred.
• Ability to plan and execute marketing campaigns across multiple channels (content, email, social, SEO, paid ads).
• Proficiency with marketing tools like Google Analytics, Heap, n8n.io, major ad platforms, SEO tools, email automation platforms (e.g., MailChimp), and social media management tools.
• Basic knowledge of HTML/CSS, JavaScript, and Wordpress CMS for landing page edits.
• Comfortable interpreting metrics and pivot strategies based on analytics.
• Willingness to embrace new technologies and solve problems using innovative solutions.
• Excellent written and verbal communication skills.
• Creative thinking with a problem-solving attitude.
• Highly organized with the ability to manage multiple projects and deadlines independently.
• Experience working in fast-paced, startup environments.

Nice to Have

• Startup experience or previous remote work experience.
• Experience with cohort analysis, funnel optimization, and A/B testing.
• Familiarity with the career development or job search industry.
• Marketing experience in edtech, HR tech, or career services products.
• Strong knowledge in Marketing, Business, Communications, or related fields.

Qualifications

• No formal degree required, but strong knowledge in Marketing, Business, or Communications is preferred.
• Ability to clear required background check.

Benefits & Perks

• Salary range approximately $57,519.75 to $120,000, based on experience and qualifications.
• Potential eligibility for bonuses.
• Robust benefits package including health benefits, retirement contributions, and paid time off.
• Flexible, remote work environment.