Full Stack Marketer

About the Role

Key Responsibilities

• Develop and execute comprehensive marketing strategies that align with company goals and target audience, including conducting market research and competitive analysis.
• Set clear marketing KPIs and create actionable plans to achieve them.
• Oversee content across multiple channels, including producing blog posts, guides, and social media content, ensuring SEO optimization.
• Collaborate with design to produce engaging visuals or videos for campaigns.
• Oversee multi-channel digital campaigns including email marketing, social media, and paid advertising, and optimize SEO/SEM and PPC campaigns.
• Schedule and monitor social media posts, engage with followers and industry influencers.
• Build targeted email campaigns and drip sequences, segment user base for personalized messaging, and utilize marketing automation tools.
• Track campaign performance using analytics tools, prepare reports, and use data insights to optimize campaigns and improve conversion rates.
• Maintain a consistent brand voice and visual identity, monitor brand reputation online, and engage with the community.
• Work closely with the Product team to align marketing campaigns with product launches and features.
• Coordinate with Partnerships and Implementations teams to produce enablement materials and gather user feedback.
• Lead marketing projects end-to-end and mentor junior team members, acting as the marketing lead in cross-department projects.

Requirements

• Five (5) years of experience in marketing roles such as digital marketing or growth marketing.
• Strong portfolio demonstrating creative expertise and innovation.
• Ability to plan and execute marketing campaigns across multiple channels including content, email, social, SEO, and paid ads.
• Proficiency with marketing tools like Google Analytics, Heap, n8n.io, major ad platforms, SEO tools, email automation platforms (e.g., MailChimp), and social media management tools.
• Basic knowledge of HTML/CSS, JavaScript, and Wordpress CMS for landing page edits.
• Comfortable interpreting metrics and pivot strategies based on analytics.
• Excellent written and verbal communication skills.
• Creative problem-solving attitude and highly organized with the ability to manage multiple projects independently.
• Willingness to embrace new technologies and solutions.

Nice to Have

• Startup experience or previous remote work experience.
• Experience with cohort analysis, funnel optimization, or A/B testing.
• Familiarity with the career development or job search industry.
• Marketing experience in edtech, HR tech, or career services products.

Qualifications

• Strong knowledge in Marketing, Business, Communications, or related field is preferred but not required.
• Ability to clear required background check.

Benefits & Perks

• Salary range approximately $57,519.75 to $120,000, based on experience and qualifications.
• Eligible for bonuses.
• Robust benefits package including health benefits, retirement contributions, and paid time off.
• Flexible, remote work environment.