Google & Facebook Ads PPC Specialist

About the Role

Key Responsibilities

• Manage and optimize Google Ads campaigns including Search, P. Max, Shopping, and Display campaigns.
• Set up and manage Meta Ad Campaigns, Meta Pixel, and Product Catalogs within Meta Business Manager.
• Track conversions using Google Tag Manager and Google Conversion Tracking.
• Develop strategic plans for campaigns, including keyword research and audience setup.
• Report on campaign performance and articulate results to clients.
• Respond promptly to client communications via email and Slack.
• Focus on generating conversions such as phone calls, lead form submissions, and website purchases.

Requirements

• Knowledge of Google Search Ad Campaigns, P. Max Campaigns, Shopping, and Display Campaigns.
• Experience with Google Tag Manager, Google Conversion Tracking, and Google Merchant Center.
• Experience managing Meta Ad Campaigns and Meta Pixel setup.
• Ability to optimize campaigns for conversions and report results.
• Client-facing communication skills to explain campaign strategies and results.
• Self-motivated and able to work independently in a remote environment.
• Experience managing Google & Meta ad campaigns for several years with positive results.

Nice to Have

• Experience with Klaviyo, TikTok Ads, Pinterest Ads, Bing.

Qualifications

• Experience managing Google & Meta ad campaigns for several years.

Benefits & Perks

• Health insurance
• Dental insurance
• Vision insurance
• 401(k)
• 401(k) matching
• Flexible schedule