Growth Marketing and Brand Director

About the Role

Key Responsibilities

• Lead the Nomax Consumer Business by suggesting new products, developing business strategies that encapsulate brand, innovation, sales, and marketing to grow the business.
• Grow Amcon Laboratories Business to Business operations through developing and evaluating marketing strategy to align with sales objectives by suggesting new ideas and creative problem solving.
• Lead brand strategy for Effer-K®, Viva Dry Eye Care, and propose other new business initiatives, including brand positioning, brand guides, and product messaging.
• Ensure consistency of brand expression across all selling channels and consumer touchpoints.
• Initiate market research studies and analyze findings to test and suggest new growth opportunities/product ideas and measure the impact of marketing efforts to make data-driven decisions.
• Plan and execute multichannel marketing campaigns for commercialization of new products, including revenue and inventory forecasts, packaging, product messaging, and go-to-market planning.
• Lead marketing planning, including defining objectives and KPIs, managing the marketing budget, and working with the internal marketing group on tactical plans.
• Lead marketing and creative team including providing feedback on selling materials, trade show materials, healthcare provider and patient information sheets, website content, email campaigns, paid media, PR, socials, and partnerships.

Requirements

• Effective, clear communicator in oral and written format with strong proofreading and grammar skills.
• Ability to prioritize, organize, and develop specific goals to accomplish departmental work.
• High degree of critical thinking using logic and reasoning to evaluate solutions and approaches.
• Ability to collaborate with all levels of the company.
• Adaptable with the ability to multitask between high-level strategy and hands-on execution for urgent or changing priorities.
• Initiative to take on responsibilities and challenges independently.
• Ability to motivate, develop, coach, coordinate, and direct people.
• Willingness to lead, take charge, and provide suggestions and direction.
• Bachelor's degree in marketing or related field.
• 8+ years of related marketing experience, including 3 years in leadership.
• 3+ years of experience with brand strategy, data analysis, and web-based consumer marketing in healthcare or supplements.
• Proficiency in Microsoft Excel, Word, PowerPoint, and Outlook.

Nice to Have

• Experience with marketing in healthcare or supplement industries.
• Experience with web-based consumer marketing.

Qualifications

• Bachelor's degree in marketing or related field.
• 8+ years of marketing experience with at least 3 years in a leadership role.
• Experience with web-based consumer marketing (minimum 3 years).
• Experience in healthcare or supplement marketing (minimum 1 year).
• Minimum 8 years of direct marketing experience.

Benefits & Perks

• Health insurance
• Dental insurance
• Vision insurance
• Life insurance
• 401(k) and 401(k) matching
• Flexible spending account
• Health savings account
• Paid time off
• Parental leave
• Employee assistance program
• Employee discount
• On-site gym
• Tuition reimbursement
• Retirement plan