Growth Marketing Technical Lead

About the Role

Key Responsibilities

• Lead, maintain and improve end-to-end email and newsletter marketing operations, including scalable newsletter templates aligned with brand and product goals, across the organization.
• Analyze performance metrics to assess newsletter engagement and drive advertising revenue growth.
• Make adjustments in Salesforce, Marketing Cloud, and Data Cloud based on data to optimize content distribution and ad monetization.
• Regularly report on newsletter KPIs and revenue trends using Tableau and other platforms.
• Own campaign operations and marketing workflows, ensuring timely execution and alignment with business goals.
• Define and implement governance standards across newsletter and product operations.
• Create and manage integrated marketing campaigns that drive user engagement and monetization utilizing Salesforce Marketing Cloud.
• Leverage company-approved AI tools to enhance workflow and campaign results.
• Track and report progress on operational OKRs and department-wide analytics.
• Coordinate increment planning activities, ensuring proper resourcing from engineering teams.
• Champion operational excellence through continuous process improvement.
• Lead cross-functional communication, including department-wide updates and stakeholder briefings.

Requirements

• Bachelor's degree or equivalent professional experience.
• 4+ years of relevant experience in newsletter operations, marketing automation, or data analysis.
• Proficiency in HTML and AMP script for email templating.
• Strong experience with Salesforce Marketing Cloud, including building journeys, segments, managing campaigns, and analyzing performance.
• Familiarity with Tableau or similar data visualization and reporting tools.
• Excellent analytical skills with the ability to translate data into actionable insights.
• Proven project management and problem-solving skills.
• Strong written and verbal communication skills.
• Comfortable working independently and cross-functionally in a fast-paced, matrixed environment.
• Growth mindset with a focus on system efficiency and scalability.
• Salesforce Marketing Cloud certification is strongly preferred.

Nice to Have

• Salesforce Marketing Cloud certification.

Qualifications

• Bachelor's degree or equivalent professional experience.
• 4+ years of relevant experience in newsletter operations, marketing automation, or data analysis.

Benefits & Perks

• Participation in a retirement plan.
• Life and disability insurance.
• Health, dental, and vision plans.
• Flexible spending accounts.
• 15 paid vacation days.
• 2 paid personal days.
• 9 paid holidays.
• 40 hours of paid sick leave.
• Parental leave.
• Employee stock purchase plan.