Head of Consumer Connections (Dirigente Consumer Strategy, Media and Partnerships)

Diageo

Milan, TN

Full Time

Director

5 days ago

Job Description

About the Role

Diageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose - Celebrating life, every day, everywhere - has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value. The role of Head of Consumer Connections involves managing the end-to-end strategy and execution of how the company connects with consumers and shoppers, combining consumer & shopper planning, data analytics, content strategy, and digital & media activation.

Key Responsibilities

Lead the consumer & shopper insights strategy for the market - translating cultural, behavioral, and data-driven insights into actionable plans that drive brand growth.
Define and embed the full-funnel connections strategy, linking brand strategy, consumer behavior and precision media planning.
Own the digital and media ecosystem - working with global and regional teams to activate content, media, search, CRM and influencer strategies across platforms.
Champion shopper planning excellence, influencing retail touchpoints, ecommerce and omnichannel journeys with the right insights and data tools.
Inspire content creation and advocacy - connecting Culture & Entertainment with purposeful storytelling that resonates with the next generation of consumers.
Shape the performance marketing and data roadmap, aligning KPIs and measurement frameworks with brand goals and commercial outcomes.
Lead cross-functional collaboration with Marketing, Commercial, Global Digital, and external agency partners to deliver breakthrough work.
Act as a change agent and thought leader - building capabilities, sharing best practices and elevating the role of data and connection planning within the business.

Requirements

Proven leadership experience in consumer insights, digital marketing, shopper strategy or media planning - ideally within CPG, beverages, or lifestyle brands.
Deep command of category growth and brand-building fundamentals.
Strong commercial and strategic business sense.
Expertise in marketing effectiveness principles.
Informed perspective on media planning and sufficiency to guide strategic decisions.
Grasp on trends and culture.
Strategic mentality with deep understanding of consumer journeys, digital platforms, and content ecosystems.
Analytical strength - able to work comfortably with data, performance dashboards and CRM systems.
Passion for culture, creativity and innovation, with the ability to bring together logic and magic in brand storytelling.
Exceptional collaborator and influencer - able to work across multiple teams and markets with clarity and energy.
Fluent in English, and fluent in Italian a strong plus.

Nice to Have

Fluency in Italian.

Benefits & Perks

An inclusive company culture that puts employees and their development first.
A competitive salary with bonus and many benefits that suit your lifestyle.
An industry leading parental leave policy.
Flexibility in work arrangements, including part-time, compressed hours, and flexible location.
Reasonable accommodation for individuals with disabilities.

Working at Diageo

Celebrating our inclusive and diverse culture is core to Diageo's purpose of 'celebrating life every day everywhere'. This purpose values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. Diageo depends on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which it operates, reflecting its broad consumer base.

Apply Now