Head of Content Marketing

About the Role

Key Responsibilities

• Create and execute a comprehensive content strategy aligned with company objectives and brand guidelines.
• Lead the curation and creation of engaging content across websites, blogs, social media platforms, and email newsletters.
• Manage content pipelines to ensure availability of up-to-date assets supporting U.S. messaging priorities.
• Develop a content map for regularly updated, SEO-friendly, multi-media rich landing environments including evergreen, drive-to, and organic content.
• Ensure alignment of content with advertising, events, media relations, and thought leadership initiatives.
• Provide best practices based on industry trends and competitor analysis to inform content development and dissemination.
• Monitor and analyze content performance metrics such as website traffic, engagement, and conversions to optimize strategies.
• Collaborate with cross-functional teams to gather information and develop content supporting business initiatives.
• Manage production timelines, editing, and creation of new content to meet KPIs and drive brand awareness.

Requirements

• Bachelor's degree in marketing, communications, journalism, or a related field.
• 7+ years of experience in B2B content marketing or content strategy, preferably in technology industries.
• 7+ years of experience using analytics tools like Google Analytics to monitor content performance.
• Proven ability to create high-quality, engaging, SEO-friendly content across digital and print platforms.
• Strong project management skills with the ability to prioritize tasks and meet deadlines.
• Excellent creative skills with experience in digital marketing channels and strategies.
• Knowledge of SEO best practices and keyword research tools.
• Ability to work independently and collaboratively in a fast-paced environment.
• Must be authorized to work in the US without sponsorship.

Nice to Have

• Experience in digital marketing channels and strategies.
• Knowledge of audience segmentation and persona development.
• Analytical mindset to interpret data and optimize content performance.

Qualifications

• Bachelor's degree in marketing, communications, journalism or a related field.
• 7+ years of experience in B2B content marketing or content strategy.

Benefits & Perks

• Health and wellness benefits (details available at https://www.benefitsquickstart.com/siemens/index.html).
• Annual salary range of $107,520 - $184,320 with a target incentive of 15% of base salary.
• Additional benefits as part of Siemens' comprehensive employee package.