Head of Growth, Workvivo

Zoom

Boise, ID

Full Time

Director

13 days ago

Job Description

About the Role

We are seeking a strategic and driven Head of Growth to architect and scale the pipeline engine that fuels Workvivo's continued expansion. In this high-impact leadership role, you will be responsible for building and leading a cross-functional team across Digital Demand Generation, BDR/SDR, and Field Marketing, with a shared mission to generate qualified pipeline, accelerate revenue growth, and enable long-term scalability. This role goes beyond traditional demand gen. You will own pipeline creation across multiple channels, directly manage both Marketing Demand and the Outbound BDR org, and act as a trusted partner to Sales and Executive Leadership. The ideal candidate is both a strategic operator and hands-on builder, thrives in high-growth SaaS environments, builds high-performing teams from scratch, and delivers measurable outcomes with speed and precision.

Key Responsibilities

Building and executing the global pipeline generation strategy aligned with Sales priorities and revenue targets
Leading a high-performing team across demand generation, outbound BDR, ABM, lifecycle marketing, and field
Collaborating closely with brand, content, product marketing, and marketing ops teams to drive unified execution
Partnering with sales leadership to align growth programs with coverage models, segmentation, and pipeline goals
Owning all digital growth programs including paid media, SEO/SEM, retargeting, lifecycle, and conversion
Building scalable campaign frameworks that target enterprise buyers and accelerate funnel velocity
Ensuring campaigns are optimized for ROI, pipeline contribution, and revenue impact
Building and managing a high-performing outbound BDR/SDR team
Defining outbound strategy, KPIs, coaching frameworks, and campaign alignment
Driving coordination between BDRs and marketing campaigns to maximize SQL conversion

Requirements

Experience in demand generation, outbound BDR/SDR management, and field marketing
Proven ability to build and lead high-performing teams in a fast-growing SaaS environment
Strong strategic planning and execution skills for pipeline and revenue growth
Experience with digital growth programs including paid media, SEO/SEM, and retargeting
Ability to collaborate effectively with sales, marketing, and executive teams
Hands-on experience in building scalable marketing campaigns and frameworks

Nice to Have

Experience working within a global organization
Background in enterprise SaaS marketing and demand generation

Working at Zoom

We're a fast-growing, outcome-driven marketing team within Workvivo, a Zoom company. Our mission is to transform how companies engage their employees. We move fast, think boldly, and focus on building the pipeline needed to fuel our next stage of growth. As part of Zoom, we are backed by global scale and operate with a high-performance, innovative mindset.

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