Head of US Consumer Experience

About the Role

Key Responsibilities

• Own the overall digital Consumer Experience across brands, delivering seamless and personalized digital experiences that delight consumers.
• Translate brand strategies and consumer journey maps into brand experience maps and define critical digital touchpoints.
• Develop digital product strategies and roadmaps across web, mobile, and CRM.
• Partner with Brand Growth and Media teams to integrate CX roadmaps, social calendars, and media plans to seamlessly coordinate experience and content needs.
• Partner with Technology and Data teams to deliver digital experiences and establish measurement practices to optimize performance.
• Partner with customer-facing Omni and Shopper marketing teams to deliver digital shelf content that drives organic traffic and conversion.
• Lead, coach, and develop a high-performing team of digital experts.
• Establish processes, practices, rituals, and behaviors within and across teams to ensure high performance.
• Collaborate with data, analytics, and insights teams to monitor, evaluate, and optimize digital experience performance.
• Oversee digital shelf teams to extend digital experience to retailer sites and optimize digital shelf performance.
• Build and maintain influential relationships with consulting and agency partners, retail partners, and industry experts.
• Regularly assess external landscape, industry trends, and emerging capabilities to evolve organizational skills and maintain competitiveness.

Requirements

• A minimum of a bachelor's degree or equivalent, preferably in Business, Marketing, or Technology.
• 15+ years of relevant experience, including product ownership, brand marketing, digital marketing, eCommerce, or related fields with a focus on Consumer Experience.
• Experience leading Consumer Experience design and delivery for CPG, FMCG, or related businesses.
• Experience managing large teams of digital experts.
• Experience with website, CRM, mobile apps, and digital shelf management.
• Ability to define and measure critical metrics for program effectiveness.
• Ability to interpret complex data and insights into clear data stories.
• Experience managing large-scale budgets to support commercial outcomes.
• Proficiency with learning tools such as A/B testing and experimentation.
• Strong leadership, interpersonal, and collaborative skills to work effectively across teams and influence at all levels.
• Demonstrated ability to develop followership and grow high-potential talent.

Nice to Have

• P&L Leadership
• Agile/SCRUM experience
• Content strategy and development
• Media planning and activation
• Consumer insights
• Experience design
• Data and analytics

Qualifications

• Bachelor's degree or equivalent, preferably in Business, Marketing, or Technology.
• 15+ years of relevant experience in digital and consumer experience fields.

Benefits & Perks

• Annual base salary ranging from $214,200 to $302,400, depending on location, skills, and experience.
• Competitive benefits package including paid holidays, paid vacation, volunteer time, and more.
• Learning and development opportunities.
• Kenvue Impact Networks.