Insights Analyst

About the Role

Key Responsibilities

• Analyze social media, web, and traditional media data to generate insights that inform strategic communications and marketing decisions.
• Develop and execute Boolean queries to monitor conversations across social media and online news platforms, identifying emerging trends and themes.
• Build engaging and insightful data stories and visualizations using tools like Google Sheets, Google Slides, PowerPoint and Tableau to communicate key findings.
• Use analytics platforms (e.g., Google Analytics, Sprout Social, Meltwater) to assess content performance and provide recommendations for optimization.
• Conduct market and competitor analysis to establish baseline knowledge and uncover opportunities.
• Leverage tools like Excel, Quid, and AI-driven platforms for efficient data collection and analysis.
• Work closely with internal teams, including account leads, to integrate data insights into broader communication strategies.

Requirements

• 2-5 years in analytics, preferably in PR, marketing, or advertising, with a focus on technology and healthcare sectors.
• Proficient with Google Suite (especially Sheets and Slides), data visualization tools, and media monitoring software (e.g., Quid, StatSocial, SimilarWeb).
• Passionate about working with data to derive insights and confidence in translating these into actionable recommendations.
• Strong verbal and written communication skills, with the ability to present data clearly and persuasively.
• Highly organized, with excellent time management and a keen eye for detail.
• Capable of identifying trends and solving strategic problems using data.
• Familiarity with social platforms and emerging trends in digital and social media.

Nice to Have

• Experience working with high-profile clients.
• Exposure to cutting-edge analytics techniques.

Qualifications

• Experience: 2-5 years in analytics, preferably in PR, marketing, or advertising, with a focus on technology and healthcare sectors.

Benefits & Perks

• Competitive salary
• Merit-based bonuses and promotions
• Hybrid work model to suit your schedule and lifestyle
• Excellent vacation policy including extended break for summer and winter holiday
• Participate in Empower Hours on Fridays; Team has the ability to log off by 3pm
• 401K Match
• Medical and dental benefits/ FSA
• Paid Parental Leave
• Commuter Benefit
• Home office equipment stipend
• Growth Mindset Stipend of $100 annually for books, exhibitions, etc.
• Technology reimbursement
• Wellness benefit
• Donation Match
• Mentorship
• Monthly recognition programs
• Employee referral bonus
• New business referral bonus
• Quarterly Highwire fun events - Thanksgiving is our favorite holiday
• Dog friendly work environment
• Extremely supportive, nurturing environment with many opportunities for learning and growth