Insights Analyst
Highwire
Job Description
About the Role
Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies. We work with high-growth technology companies and established brands looking to reinvent themselves. At Highwire, we believe that storytelling fuels transformation. And the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities—can feel safe, celebrated and worthy. We ensure every Highwire Walker has unique support to climb to success. Our commitment to diversity, inclusion and belonging is permanent and foundational to our business and culture. We aspire to change our industry and build a better future for all. Our people-first culture is driven by four core values: Team, Empowerment, Growth Mindset, Inclusion, Always Fierce Distinction.
Key Responsibilities
- Analyze social media, web, and traditional media data to generate insights that inform strategic communications and marketing decisions.
- Develop and execute Boolean queries to monitor conversations across social media and online news platforms, identifying emerging trends and themes.
- Build engaging and insightful data stories and visualizations using tools like Google Sheets, Google Slides, PowerPoint and Tableau to communicate key findings.
- Use analytics platforms (e.g., Google Analytics, Sprout Social, Meltwater) to assess content performance and provide recommendations for optimization.
- Conduct market and competitor analysis to establish baseline knowledge and uncover opportunities.
- Leverage tools like Excel, Quid, and AI-driven platforms for efficient data collection and analysis.
- Work closely with internal teams, including account leads, to integrate data insights into broader communication strategies.
Requirements
- 2-5 years in analytics, preferably in PR, marketing, or advertising, with a focus on technology and healthcare sectors.
- Proficient with Google Suite (especially Sheets and Slides), data visualization tools, and media monitoring software (e.g., Quid, StatSocial, SimilarWeb).
- Passionate about working with data to derive insights and confidence in translating these into actionable recommendations.
- Strong verbal and written communication skills, with the ability to present data clearly and persuasively.
- Highly organized, with excellent time management and a keen eye for detail.
- Capable of identifying trends and solving strategic problems using data.
- Familiarity with social platforms and emerging trends in digital and social media.
Nice to Have
- Experience working with high-profile clients.
- Exposure to cutting-edge analytics techniques.
Qualifications
- Relevant experience in analytics, PR, marketing, or advertising.
Benefits & Perks
- Competitive salary
- Merit-based bonuses and promotions
- Hybrid work model to suit your schedule and lifestyle
- Excellent vacation policy including extended break for summer and winter holiday
- Participate in Empower Hours on Fridays; Team has the ability to log off by 3pm
- 401K Match
- Medical and dental benefits/ FSA
- Paid Parental Leave
- Commuter Benefit
- Growth Mindset Stipend of $100 annually for books, exhibitions, etc.
- Technology reimbursement
- Wellness benefit
- Donation Match
- Mentorship
- Monthly recognition programs
- Employee referral bonus
- New business referral bonus
- Quarterly Highwire fun events - Thanksgiving is our favorite holiday
- Dog friendly work environment
- Extremely supportive, nurturing environment with many opportunities for learning and growth
Working at Highwire
Our culture is people-first, driven by core values of Team, Empowerment, Growth Mindset, Inclusion, and Always Fierce Distinction. We foster an inclusive environment where everyone can feel safe, celebrated, and worthy. We are committed to diversity, inclusion, and belonging, and aim to build a better industry and future for all. Our environment is supportive, nurturing, and offers many opportunities for learning and growth.
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About Highwire
Website
highwireltd.com
Location
San Francisco, CA
Industry
Metal Service Centers and Other Metal Merchant Wholesalers
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