JanSport/Eastpak/Kipling: Digital Intelligence Planner

About the Role

Key Responsibilities

• Manage and distribute weekly sales performance reports including insights and recommended actions to optimize business.
• Own weekly demand forecasts for all metrics and channels, using trend, promotional cadence, and historical data.
• Provide weekly breakdowns of KPIs and MPs to team members.
• Own monthly updates and revisions for financial reporting including site, marketplaces, and wholesale digital accounts.
• Develop understanding of all Packs shopping trends through analysis of customer journey and site analytics to build framework for KPI forecasting.
• Assist and provide ad hoc data requests from team regarding site and marketplace performance.
• Create reporting that supports a holistic cross-channel view of the customer to better understand consumer behaviors and use insights to identify potential consumers, retain existing consumers, and support consumer segmentation.
• Help with consumer segmentation and collaborate with marketing in utilizing consumer segments.
• Inform loyalty program opportunities and enhance relevancy of communications and offers.
• Manage evolution of digital analytics product implementation and tagging: Google Analytics, Quantum Metrics, Power BI, SAP, and Shopify.
• Collaborate with channel leads to create monthly forecast assumptions for ecommerce channels.
• Communicate planning methodologies, strategies, and assumptions to team and senior leadership.
• Partner with retail team to identify omni-channel opportunities including product categories or geographic areas.
• Drive insights to improve conversion rate optimization (CRO) strategies and customer engagement.
• Identify risks and opportunities in forecasts based on current business and market trends, presenting findings and recommendations.
• Identify opportunities to improve current reporting and develop new dashboards to answer key business questions.
• Continuously evolve analytics processes, reporting tools, and best practices to scale insights.
• Advocate for analytics-driven decision making across cross-functional teams.

Requirements

• 3+ years experience in a retail analytics role with a focus on eCommerce.
• Passionate about driving online sales and working collaboratively across multiple teams and channels.
• Highly self-motivated, able to multi-task, and initiate projects with high accuracy and attention to detail.
• Excellent written and oral communication skills, interpersonal and time management skills.
• Experience with tools including Google Analytics, Quantum Metrics, Tableau, Alteryx, Google Tag Manager.
• Advanced Microsoft Excel skills and willingness to learn new systems.
• Ability to communicate complex analytical findings clearly to business stakeholders.
• Proven success in identifying and implementing process improvements.

Nice to Have

• Experience with Power BI, SAP, Shopify.
• Knowledge of customer journey and site analytics.
• Experience in demand forecasting and KPI development.

Qualifications

• Formal education in a related field is a plus but not required.

Benefits & Perks

• Annual salary range of $74,800 to $93,500 USD with incentive potential including additional awards such as incentive plans, sales incentives, or commissions.
• Benefits overview available at www.MyVFbenefits.com, including medical plans and other programs.
• Equal employment opportunity and accommodations for disabilities.
• Participation in a diverse, inclusive workplace with a focus on social and environmental responsibility.