Lead, Brand Commercialization - Pet

J.M. Smucker

Akron, OH

Full Time

Senior

about 1 month ago

Job Description

About the Role

The Lead, Brand Commercialization - Pet at The J.M. Smucker Company is responsible for translating national brand strategies into retail channel go-to-market strategies, serving as a critical link between Brand Marketing and Field Sales. The role involves creating sales strategies, developing sales tools, and supporting key initiatives to drive volume and share targets for brands like Meow Mix. The position is based in Orrville, OH, with a hybrid work arrangement requiring onsite presence a minimum of 9 days per month.

Key Responsibilities

Translate national brand strategies, marketing plans, and insights into sales strategies by key channels
Influence the development of Long Range and Annual Operating Plans from a Category, Customer, Channel, & Competitive lens
Create channel specific sales fundamental objectives to achieve priorities and sales controllable objectives such as distribution, pricing, shelving, merchandising, and new items
Lead the development of national sales presentations and tools that incorporate category and shopper insights to support Field Sales in executing initiatives
Communicate key Category, Customer, and Competitive insights into volume forecasts
Assist in the development of trade promotion strategies, trade merchandising plans, and major trade initiatives
Evaluate the effectiveness of trade promotions and sales activities, making recommendations for improvements
Provide regular updates to Field Sales on key marketing elements and initiatives
Support key initiatives impacting customers, including supply allocation, label changes, innovation launches, and SKU rationalizations
Assist in creating materials for National Sales Meetings and Sales webcasts

Requirements

Bachelor's Degree
7+ years' experience in CPG Customer Marketing, Brand Commercialization, Customer Commercialization, Brand Marketing, or related go-to-market roles
Strategic thinker with strong problem-solving skills
Leadership skills with the ability to collaborate and influence at all organizational levels
Strong communication skills
Drive for results while managing ambiguity and complexity
Strong analytical skills with experience in Excel, Word, PowerPoint, and consumption data analysis (e.g., Nielsen)
Ability to travel approximately 10% of the time

Working at J.M. Smucker

We are bold, kind, strive to do the right thing, play to win, and believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs, and we support every employee by meeting their physical, emotional, and financial needs.

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