Lead, Brand Commercialization - Pet

J.M. Smucker

Orrville, OH

Full Time

Senior

about 1 month ago

Job Description

About the Role

The BC (Brand Commercialization) Team at The J.M. Smucker Company serves as a critical conduit between Brand Marketing and the Field Sales teams by translating national strategies into retail channel go-to-market strategies. The team acts as the internal voice of customers during planning, innovation development, brand strategy development, and stage-gate meetings. They create a national playbook, develop new item sell-in materials, and resolve channel conflicts. In this role, the Lead, Brand Commercialization - Pet, will develop sales strategies, communicate key brand initiatives, drive in-market execution, and translate national brand strategies for Meow Mix into channel and customer specific objectives to achieve volume and share targets.

Key Responsibilities

Translate national brand strategies, marketing plans, and insights into sales strategies by key channels.
Influence the development of Long Range and Annual Operating Plans (quota, trade, situation assessments) from a Category, Customer, Channel, & Competitive lens.
Create channel specific sales fundamental objectives to achieve priorities and sales controllable objectives such as distribution, pricing, shelving, merchandising, and new items.
Lead the development of national sales presentations and tools that are rich in category and shopper insights to help Field Sales execute initiatives effectively.
Communicate key Category, Customer, and Competitive insights into volume forecasts.
Assist in the development of trade promotion strategies, trade merchandising plans, and major trade initiatives.
Understand the efficiency and effectiveness of specific trade promotions and sales activities, and make recommendations as needed.
Help provide regular updates to Field Sales on key marketing elements and initiatives.
Provide support for key initiatives impacting customers, including supply allocation, label changes, innovation launches, and SKU rationalizations.
Assist in creating materials for National Sales Meetings and Sales webcasts.

Requirements

Bachelor's Degree.
7+ years' experience in CPG Customer Marketing (Brand Commercialization/Customer Commercialization), Brand Marketing, CPG Customer Sales Management, or related go-to-market responsibilities.
Strategic thinker with strong problem-solving skills.
Leadership skills with the ability to collaborate and influence at all levels of the organization.
Strong communication skills.
Drive for results while managing ambiguity and complexity.
Strong analytical skills (Excel, Word, PowerPoint): experience analyzing consumption data (e.g., Nielsen) and drawing insights.
Ability to travel approximately 10% of the time.

Working at J.M. Smucker

We are bold, kind, strive to do the right thing, play to win, and believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs, and we support every employee by meeting their physical, emotional, and financial needs.

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