Lead Database Marketing Analyst

About the Role

Key Responsibilities

• Reports directly to Manager of Loyalty Marketing
• Gather criteria, build, and modify all Marketing Campaigns in Campaign Management Tool.
• Responsible for building programs in other supporting Marketing tools, as well as program execution, list generations, troubleshooting, data validation, etc.
• Assists in gathering data used for analysis of Direct Mail Programs, Events, Promotions, Entertainment and other Marketing functions designed to increase revenue and loyalty.
• Evaluate marketing programs to help grow brand loyalty through customer lifecycle.
• Assess campaign development and refinement to optimize customer acquisition and retention.
• Create Program Proformas to determine viability and projected profitability of all Marketing campaigns.
• Make recommendations to campaign audiences with data driven assessments.
• Ensure guests have an enjoyable gaming experience by maintaining an accurate player tracking system and ensuring data integrity.
• Develop strong working relationships with casino hosts, the player club team, and other cross-functional areas to ensure accurate reporting and maintenance of player activity.
• Assist with other major Marketing programs.
• Respond to guest inquiries through multiple inbound channels in a timely fashion.
• Perform other duties as assigned.

Requirements

• Two (2) plus years of experience in database marketing and data analysis.
• A four (4)-year degree in related fields or equivalent work experience.
• Solid understanding of databases and data structure.
• Ability to read and write SQL.
• Strong Excel Skills Required.
• Knowledge of hospitality, casino operations, marketing, and analysis.
• Strong strategic thinking and planning skills including the ability to anticipate trends, situations, or changing market conditions.
• Ability to analyze and interpret departmental needs and results.
• Ability to solve complex problems.
• Ability to perform duties under frequent time pressures and in an interruptive environment.
• Must be a legal permanent resident of United States.
• Must be able to obtain and maintain Gaming License as mandated by relevant authorities.

Nice to Have

• Experience with Direct Mail specifications print production & postal regulations.
• Experience with data analytics, accounting, finance, and valuation concepts.
• Knowledge of hospitality and casino operations.

Benefits & Perks

• Comprehensive group health coverage for full-time and part-time Team Members and their eligible dependents.
• Free Basic Life Insurance.
• Free Short Term & Long-Term Disability.
• Generous retirement savings options.
• Paid Time Off.
• Tuition Reimbursement.
• On-site Wellness center (Maryland Property only).
• Training and pathways for career growth.
• Robust Rewards & Recognition Programs.
• Annual Merit Based Pay Increases.
• Discretionary Performance Bonuses.
• Discretionary Service Bonuses.
• Free parking.
• Free food and discounted meals.
• Live! Hotel, Food & Beverage, and Entertainment Discounts.