Lead Digital Customer Growth

About the Role

Key Responsibilities

• Develop and implement individual page strategies for 20+ key pages, ensuring alignment with overall engagement goals.
• Monitor and evaluate the performance of each page strategy, adjusting as needed.
• Continuously gather and analyze customer feedback regarding their journey on the site.
• Utilize data analytics tools to track customer behavior, identify pain points, and highlight areas for improvement.
• Create detailed reports on customer journey findings and present them to relevant stakeholders.
• Develop and propose ideas to optimize pages and improve the customer journey, including designing and executing A/B tests and other experiments.
• Analyze test results to derive actionable insights and implement winning variations.
• Establish strong working relationships with SEO, Conversion, CTX, Product Management, Research, and other teams.
• Collaborate with content creators and SEO teams to develop high-quality content and ensure search engine optimization.
• Use KPIs such as Click Thru Rate, Bounce Rate, Exit Rate, and scroll depth to measure success and create dashboards for performance tracking.
• Communicate progress, challenges, and results to senior leadership and stakeholders, ensuring transparency.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience of 6+ years in digital marketing, ecommerce, or related fields.
• Strong analytical skills and proficiency with data analytics tools like Adobe Analytics.
• Strategic thinking with the ability to execute tactically.
• Familiarity with SEO, A/B testing, and content management best practices.
• Excellent project management and organizational abilities.
• Effective communication and collaboration skills.
• Ability to work autonomously, take initiative, and thrive in a fast-paced environment.
• Proactive problem-solver comfortable with ambiguity.
• Strong verbal and written communication skills.

Nice to Have

• Experience with Microsoft Office suite.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience (6+ years) in digital marketing, ecommerce, or related fields.

Benefits & Perks

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (at least 23 days of vacation and 9 holidays annually)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond legal requirements
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Critical illness/accident/hospital indemnity/group legal insurance
• Employee Assistance Programs (EAP)
• Employee wellness programs
• Employee discounts up to 50% on eligible AT&T plans and accessories, internet, and phone