Manager, Business Analytics

About the Role

Key Responsibilities

• Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position.
• Participate in the measurement plan development and execution.
• Ensure timely follow through on all scheduled and ad hoc deliverables.
• Generate and communicate clear, compelling and actionable insights, constructing insightful narratives through sophisticated analytic techniques.
• Lead, mentor and train analysts.
• Present reports, POVs and other materials to clients on a regular basis over the phone and in person.
• Contribute to the consumer segmentation and audience identification/exploration processes.
• Design tests to measure the incremental impact of media on business outcomes.
• Manage cross-functional day-to-day tasks, ensuring understanding of proper priorities, knowing when to ask for help.
• Provide methodological support, coaching, training and advice to your direct reports and to the broader agency teams.
• Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
• Recruit new talent.
• Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.
• Keep in front of industry trends and developments by conducting research, engaging in training and attending industry events.

Requirements

• Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data).
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
• Expertise in audience-based marketing and data-driven advertising.
• Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics.
• Problem-solving skills to drive issues to resolution.
• Proven leadership ability and strong, impactful client relationship experience.
• Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward - and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs.
• Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing).
• Comfortable working in ambiguous situations.
• Passionate about driving change by adopting emerging technologies in the advertising space.
• A university degree and 3-4 years of data and analytics experience in advertising, management consulting, marketing or digital consulting.
• Knowledge of agency-side media campaign planning and execution process is desirable, but not required.

Nice to Have

• Knowledge of agency-side media campaign planning and execution process.

Qualifications

• A university degree
• 3-4 years of data and analytics experience in advertising, management consulting, marketing or digital consulting

Benefits & Perks

• Health insurance
• Vision insurance
• Dental insurance
• 401(k)
• Healthcare Flexible Spending Account
• Dependent Care Flexible Spending Account
• Vacation days
• Sick days
• Personal days
• Paid parental leave
• Paid medical leave
• STD/LTD insurance benefits