Manager, Consumer Digital Analytics

About the Role

Key Responsibilities

• Business owner of consumer and Market Access Digital Performance Dashboards: design dashboards for each brand with accurate, actionable, and meaningful data visualizations, and align cross-functionally to evolve the dashboard in alignment with the MCE strategy and brand goals.
• Dive into the data to run ad hoc analysis to answer key business questions, such as inflight performance and the impact of tests & optimizations.
• Lead monthly & quarterly reporting of consumer digital performance for each brand to internal stakeholders & agency partners by translating data into insights and recommendations.
• Collaborate with team members to create measurement plans with clear and specific objectives aligned to each brand's goals for cross-channel, within channel, and campaign/tactic effectiveness, ensuring inclusivity and diverse perspectives in the planning process.
• Lead project/tactic measurement planning by identifying and gaining alignment on meaningful outcome metrics and set specific goals before build & deployment.
• Support the creation & delivery of presentations to various stakeholders to support brand planning/budgeting, competitive prep, brand launches, and other key brand decisions.

Requirements

• A bachelor's degree or equivalent experience is preferred.
• 4 to 6+ years of experience in digital marketing analytics in any industry.
• 2 to 4+ years of experience with presenting analytics/insights to business end users.
• Strong communication, presentation, reasoning, and storytelling skills.
• Proficiency with data analytics, visualization, interpretation.
• Hands-on experience with web analytics tools (e.g., Google Analytics, Adobe, etc.).

Qualifications

• A bachelor's degree or equivalent experience is preferred.