Manager, Digital Marketing Analytics & Insights

About the Role

Key Responsibilities

• Translate complex data into strategic recommendations for marketing and business stakeholders.
• Partner with cross-functional teams (Marketing, Product, Finance) to align marketing strategies with business goals.
• Mentor and lead a team of analysts or data specialists, fostering a culture of curiosity and continuous improvement.
• Develop and manage marketing performance dashboards and KPIs across digital channels (social, programmatic, display, email, etc.).
• Analyze campaign performance and customer behavior to generate actionable insights.
• Conduct A/B testing and conversion rate optimization (CRO) analysis.
• Oversee the collection, integration, and governance of marketing data from multiple platforms (Google Analytics, CRM, ad platforms, etc.).
• Automate and streamline reporting processes to ensure timely and accurate delivery of insights.
• Collaborate with data engineering teams to ensure data quality and accessibility.

Requirements

• Excellent communication and storytelling skills with the ability to influence stakeholders.
• Proven leadership experience with a track record of driving business impact through data.
• Strong understanding of digital marketing channels and attribution modeling.
• Bachelor's or Master's degree in Marketing, Statistics, Business Analytics, Data Science, or related field or equivalent experience.
• 5+ years of experience in leadership role supporting digital marketing analytics, data management, or marketing performance reporting.
• Proficiency in tools such as Google Analytics, Adobe Analytics, Tableau/Power BI, SQL, Excel, and marketing automation platforms.

Qualifications

• Bachelor's or Master's degree in Marketing, Statistics, Business Analytics, Data Science, or related field.

Benefits & Perks

• Eligible for a base salary in the range of $140,000 to $150,000 annually depending on location and experience.
• Eligibility for short-term incentive compensation and deferred incentive compensation based on performance.
• Additional benefits as listed by the company.