Manager, Global Marketing Analytics

About the Role

Key Responsibilities

• Serve as a data storyteller by crafting impactful deliverables and clearly communicating insights and recommendations to creative, technical, and business partners
• Conduct complex analyses to inform the strategic prioritization, optimization, and performance evaluation of global marketing campaigns—both paid and organic
• Support the design, execution, and analysis of marketing and media experimentation initiatives across U.S. and international markets in collaboration with key partners from across the marketing department
• Leverage analytics tools to conduct in-depth multi-platform performance deep dives and extract findings from digital creative testing across platforms
• Present findings from brand lift studies, audience behavior, campaign performance, and regional box office trends to support strategic decision-making
• Partner closely with creative marketing teams to provide rotation recommendations for digital and TV media, based on campaign data
• Monitor real-time audience reactions across social media, digital platforms, and other feedback channels to identify trends in moviegoing behavior, consumer patterns, and new technologies
• Surface insights, compile industry trends and perform competitive analyses to support strategy development and tactical decisions
• Lead and implement ad-hoc reporting, analysis, and research projects to support marketing strategies within the theatrical landscape

Requirements

• Bachelor's degree in Business, Marketing, Communications, Analytics, Economics, Mathematics, Statistics, or a related field
• 4+ years of experience in a highly analytical, data-driven environment (e.g., entertainment, digital media, consumer insights, consulting, investment banking)
• Shown ability to craft and implement analytics and insights projects across U.S. and global markets
• In-depth understanding of the TV, streaming, and social media landscape—including both paid and organic metrics
• Experience within a major studio, streaming platform, or theatrical marketing agency
• Ability to independently identify key questions, perform quantitative analyses, and present findings clearly and concisely
• Experience in market research or consumer insights, particularly within the theatrical space
• Experience with the MarTech/AdTech ecosystem, including analyzing brand lift study results
• Experience with audience intelligence and social listening tools (e.g., Talkwalker, ListenFirst, Affinio/Audiense, Brandwatch, Sprinklr)
• Experience with data visualization tools (e.g., Tableau, Looker, Google Data Studio, PowerBI)
• Experience in project management, including coordination with external vendors to deliver data-informed marketing strategies

Nice to Have

• Experience in market research or consumer insights, particularly within the theatrical space
• Experience with the MarTech/AdTech ecosystem, including analyzing brand lift study results
• Experience with audience intelligence and social listening tools (e.g., Talkwalker, ListenFirst, Affinio/Audiense, Brandwatch, Sprinklr)
• Experience with data visualization tools (e.g., Tableau, Looker, Google Data Studio, PowerBI)
• Experience in project management, including coordination with external vendors to deliver data-informed marketing strategies

Qualifications

• Bachelor's degree in Business, Marketing, Communications, Analytics, Economics, Mathematics, Statistics, or a related field
• 4+ years of experience in a highly analytical, data-driven environment

Benefits & Perks

• Attractive compensation and comprehensive benefits packages
• Generous paid time off
• Opportunities for both on-site and virtual engagement events
• Unique opportunities to make meaningful connections and build a vibrant community
• Medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program, and PTO
• This position is bonus eligible